Kylie Jenner Goes Topless in Bold New Photoshoot for KHY’s “Born in LA”

Published: April 28, 2026 Last Updated 52 minutes ago by Evelyn Adenike

Kylie Jenner continues to demonstrate her influence in the fashion industry.

On April 27, 2026, she shared a topless photoshoot on Instagram to promote the upcoming release from her fashion brand KHY. The images, featuring strategic posing and hand-studded embellishments, are generating significant attention ahead of the “Born in LA” collection launch on khy.com on April 28.

Kylie uses this campaign to highlight both the craftsmanship and Los Angeles roots of her fashion label. The campaign blends sensuality, personal style, and intentional design, qualities that have helped KHY stand out in the competitive fashion industry.

In the promotional images, Kylie Jenner poses topless in ways that emphasise the collection’s edgy yet wearable pieces. One notable shot features her covering her chest with her hands while wearing a cargo skirt and two studded belts. Her hair falls loosely as she looks directly at the camera, conveying confidence.

Another image shows her sitting on the floor, hugging one leg while modelling beige studded jeans with hand-placed embellishments. In a third look, she wears an open denim jacket with low-rise jeans, maintaining the brand’s relaxed yet elevated aesthetic.

A notable detail in the shoot is a silver rhinestone tattoo on her arm that reads “I Heart LA,” reinforcing the collection’s “Made in LA” ethos. Each stud and stone was intentionally placed, highlighting the artisanal finish that distinguishes this collection from mass-produced fashion.

Kylie’s Instagram caption for the post reads: “New @khy born in LA. The brand-new collection launches on 04.28!!! The most stunning new collection made in LA and finished with hand-studded embellishment, each detail placed with intention.”

What to Expect from KHY’s “Born in LA” Collection

KHY, launched by Kylie in late 2023, draws from her personal wardrobe and evolving style, often described as a modern reflection of her “King Kylie” era. The brand offers accessible yet elevated basics, denim, outerwear, and statement pieces, with a focus on quality and fit across a wide size range.

The new “Born in LA” collection emphasises:

• Hand-studded embellishments on skirts, jeans, belts, and jackets
• ’70s-inspired boho denim in neutral tones like beige and taupe
• Utility meets glamour with cargo-inspired minis and double-belt details
• Timeless, effortless LA vibe: pieces described as personal, intentional, and finished locally

This release continues KHY’s approach of blending high-fashion sensibility with everyday wearability. Previous collections included faux-leather trenches, moto gloves, and biker-inspired looks that sold out quickly, with the brand reportedly reaching $1 million in sales within the first hour of its launch. Kylie has taken greater creative control, making the line more authentic to her vision. The topless shots cleverly shift attention to the clothing details while leveraging Kylie’s undeniable star power to drive traffic to the brand’s webpage.

Kylie Jenner first rose to prominence through Keeping Up with the Kardashians and built a billion-dollar empire, starting with Kylie Cosmetics in 2015. Her lip kits became a cultural phenomenon, proving her keen business instincts and ability to connect with a global audience.

KHY marks her expansion into apparel. After initially collaborating with industry experts Jens and Emma Grede (known for SKIMS and Good American), Kylie has assumed full leadership. She describes the brand as deeply personal, reflecting various chapters of her style, from Y2K influences to more mature, relaxed aesthetics.

Kylie is also a mother of two—Stormi (8) and Aire (4)—and continues to balance her business ventures, high-profile relationships (including her on-and-off dynamic with Travis Scott), and public persona. Her ability to dominate headlines with both bold fashion moves and entrepreneurial releases keeps her at the forefront of pop culture.

While topless celebrity campaigns are not new, Kylie’s approach stands out for its combination of vulnerability, confidence, and brand storytelling. By using her body as a canvas for the clothes rather than overshadowing them, she directs attention to the studded belts, textured denim, and thoughtful details.

Social media reactions have been swift, with many praising the visuals as “empowering” and “fire,” while others highlight the craftsmanship. The timing, immediately following Coachella season and during her busy schedule, positions the launch well for spring and summer wardrobes.

This is not Kylie’s first time pushing boundaries for KHY. Previous releases have also featured bold styling that aligns with her approach to self-expression.

The “Born in LA” collection launches on April 28, 2026, exclusively at khy.com. Early access sign-ups and email notifications are recommended, as popular items have sold out quickly in previous releases.

Whether you are interested in the hand-studded cargo skirts, embellished low-rise jeans, or the overall LA-inspired style, the collection offers pieces that transition easily from day to night. Pair them with minimalist tops or layer with denim jackets for a signature Kylie look.

Photo: Instagram/@kyliejenner