As the temperatures drop and cozy sweaters become a daily staple, the familiar aroma of pumpkin spice lattes fills the air, signaling the unmistakable arrival of winter. This season, your go-to pumpkin spice latte isn’t just a drink – it’s also a trendy addition to your beauty routine.
This beauty trend comes as no big surprise, considering its predecessor, latte makeup, marked by sun-kissed cheeks and understated lips, dominated the beauty scene throughout the summer. As the season shifts, makeup artists are infusing their creations with warm hues of rustic orange and cinnamon brown, reflecting the changing colors of winter.
Ahead, we’ll delve into the details of the pumpkin spice latte makeup trend, exploring its popularity and why it has captivated even celebrities in the current season.
What is the Pumpkin Spice Makeup Trend?
Creating a pumpkin spice makeup look is like putting together a cozy and warm aesthetic that’s inspired by the season. It’s about using earthy colors that go well together on your eyes, cheeks, and lips. This look differs from the bright and fruity makeup trends you might have seen recently.
What makes pumpkin spice makeup alluring is that it doesn’t use super-bright reds or yellows. Instead, it goes for more natural colors like browns, bronzes, and neutral tones. It’s a shift from the bold and vibrant looks we’ve seen before.
Like many other beauty trends, the pumpkin spice-inspired makeup did not start on TikTok but thanks to makeup artists like Hung Vanngo from New York, who played a big part in popularizing the glam look. In recent months, however, its widespread popularity on social media platforms shows that a lot of beauty addicts are loving the trend.
What’s behind the growing popularity of this earthy makeup trend?
While fall and winter makeup trends have traditionally leaned towards matte looks, pumpkin spice makeup takes a unique approach. Rather than opting for a flat matte appearance, the emphasis is on achieving a warm, luxurious glow with a shimmering effect. This adds a touch of brightness and a modern flair to the timeless beauty aesthetic, and it’s gaining widespread popularity as many women are naturally drawn to this radiant and contemporary beauty regimen.
The appeal of this look lies in the versatility of the brown tones that work well with many different skin colors. This makes it a simple and effective way to enhance your everyday makeup and gives a nice, polished, and well-pampered appearance.
Beyond its aesthetic allure, the practicality of matching makeup tones contributes to the trend’s popularity. Simplifying the application process and conceptualization, this cosmetic embellishment challenges the need for too many colors in our makeup routines which makes putting on makeup easier and helps you decide on what colors to use. Perhaps, this is a sign for us to reconsider the value of simplicity in our beauty rituals.
Celebrity makeup artists, including Patrick Ta, Hung Vanngo, Nikki Wolff, and Ash K Holm, stand as influential advocates of this makeup trend. Their distinguished clientele boasts trailblazing figures such as Anitta, Vanessa Hudgens, Lori Harvey, Gigi Hadid, Shay Mitchell, and Florence Pugh. These celebrities are leading the way in adopting this earthy-tone visage.
Jennifer Lopez has also demonstrated her affinity for latte makeup by donning the look on her birthday in July. She even decided to give the trend a seasonal update by introducing the pumpkin spice latte makeup.
In a video shared on Instagram on Tuesday, November 21, 2023, Lopez expressed her connection to the latte makeup trend, emphasizing that it’s something she has been incorporating into her routine for an extended period. With a desire to infuse a festive spirit into the look, she took a warmer approach to color selection, offering valuable application tips in the process.
The participation of influential figures like J. Lo in the beauty trend has significantly contributed to its widespread popularity on social media platforms, especially on TikTok. The associated hashtag #pumpkinspicelattemakeup has amassed over six million views, with influencers such as Meredith Duxbury, Victoria Lyn, and Alissa Janay creating engaging videos to showcase their unique interpretations of the look.
This is to say the convergence of celebrity endorsements and beauty influencers has undoubtedly propelled the warm, latte-inspired trend into the forefront of beauty discussions. It has inspired countless individuals to embrace its warm and autumnal allure.
@goose_katai Pumpkin spice latte Makeup 🍁🍂🎃 is the new girl in town and with the help of my @Estée Lauder products we’re going to put together my take on it. #EsteePartner #pumpkinspicelattemakeup #pumpkinspicemakeup #Tiktokbeauty #Blackgirlmakeup #Blackgirltiktok #beauty #autumnmakeup #grwm ♬ original sound – Goose Katai
Making Your Own Pumpkin Spice Look
For those aspiring to master the Pumpkin Spice Makeup look in the comfort of their own homes, follow these tips:
1. Harmony in Monochrome: Achieving the ideal makeup look involves focusing on monochrome harmony. Opt for eyeshadows and eyeliners that seamlessly complement your bronzer and highlighter, fostering a cohesive, monochromatic aesthetic. The key to a flawless finish lies in extending this palette coordination to your lip colour, ensuring a unified and seamless appearance.
2. Customizable Orange Tones: Tailoring the amount of orange in your makeup is entirely at your discretion. For a more understated yet autumn-inspired look, experiment with a clear lip gloss paired with a brown lip liner. This adaptation exudes an earthy and wearable charm, allowing for flexibility in expressing the Pumpkin Spice trend.
3. Bronzer as Eyeshadow: Unlock the versatility of your bronzer by incorporating it as an eyeshadow. This clever DIY trick introduces depth and warmth to your eyes, ensuring a harmonious connection between your eyeshadow and cheekbones. This innovative approach adds a nuanced layer to the overall autumnal impression, creating a seamlessly integrated makeup look.
4. Opt for Brown Eyeliner and Mascara: Elevate your beauty by substituting traditional black eyeliner and mascara with their brown counterparts. Applying brown eyeliner to the outer corners of your eyes imparts a softer, smokier allure. This can be effortlessly blended with brown or orange eyeshadow, contributing to the overall warmth and richness of the look.
By incorporating these detailed tips, you can confidently don your pumpkin spice makeup, achieving a nuanced, customized, and season-ready appearance right in the comfort of your own home.
Photo: Instagram/alissajanay
