Published: August 31, 2026 Last Updated 5 hours ago by Evelyn Adenike
Two of the most unapologetic figures in the world of beauty have teamed up, and what they’ve produced is pure high-impact glam. Huda Beauty and Cardi B have now launched the Ultra Snatched Collection, a fresh and vibrant phase in the iconic Easy Bake range, which takes brightening, lifting, and blurring to an even greater extent.
This is not just a regular product launch; it’s a clear declaration featuring pinks that brighten, lilacs that lift, and a finish that is so flawless it appears to have been airbrushed. The range has been inspired by the mutual admiration that Huda Kattan and Cardi B have for transformative and extravagant beauty, and Ultra Snatched offers cult favourites as part of the brand’s most boldest colour collection to date.
At its heart, Ultra Snatched is simple yet effective. The range features a new pink and lilac colour combination which is intended to give the skin an immediately defined, brighter appearance.
The pink shades brighten and invigorate the skin, whereas the cool lilacs produce a lifted, contoured look. Whether used by themselves or together, they achieve Huda Beauty’s characteristic blurred, airbrushed finish to the full extent.
The powders have the effect of setting makeup; their extremely fine texture helps control shine, softens the appearance of the skin and pores, and keeps the skin looking fresh and smooth for several hours.
Whether you want a daily soft glam look or a full “baddie” style, these shades are designed to deliver maximum impact without appearing heavy or cakey.
What’s in the Ultra Snatched Collection
The range expands the beloved Easy Bake line with two key product formats:
Easy Bake Loose Setting Powder Duos ($39)
Each pair consists of two ultra-fine, loose powders which can be used by themselves or combined together to achieve a personalised brightening effect. There is an adjustable selector that makes it easy to switch between shades or to mix them. The formula provides up to 18 hours of wear and has a flashback-free, airbrushed finish.
- For fair to light skin tones, mix Cherry Blossom Cake (a sheer soft pink) with the new Lilac Muffin (a soft, cool-toned lilac), resulting in a soft pinky-lilac glow.
- For medium to tan skin tones, mix the Pink Velvet Cookie (a deep rosy pink) with the Ube Birthday Cake (an electric lilac) to obtain a rosy-mauve shade.
Easy Bake Pressed Powders ($39)
The portable, extremely fine-pressed versions receive the Ultra Snatched treatment with two brightening shades designed to immediately lift and improve the complexion, and you can expect up to 12 hours of shine control, along with a smooth, airbrushed matte finish that never appears cakey.
- The medium shade of Ube Birthday Cake has a cool lilac tinge.
- Pink Velvet Cookie is tan with warm pink undertones.
The shade names, which are playful and inspired by desserts (such as Cherry Blossom Cake, Lilac Muffin, Pink Velvet Cookie, and Ube Birthday Cake), make the range enjoyable and consistent with Huda Beauty’s typical sweet-but-bold style.
The “Snatched Baddies” Campaign
The launch features a high-energy campaign known as “Snatched Baddies”. Cardi B took a hands-on role in the creative process, contributing her confident, unapologetic, and playful style.
The cinematic campaign makes use of humour and transformation through a clever idea involving a role-swap: essentially, Huda and Cardi exchange lives and appearances. Cardi adopts the attitude of a sophisticated beauty boss while Huda goes completely into platinum-blonde Cardi mode.
Photo Courtesy The outcome is glamorous, funny, and full of personality, exactly reflecting the notion that beauty should be fun, expressive, and never afraid to be extra.
Social media responded immediately, with fans and pop culture accounts posting the images announcing the news and expressing their joy at Cardi’s increasing business activities, as well as the surprising yet perfectly suited pairings.
In the days before the official unveiling, teasers and the promotional trailer were used to build excitement, with many referring to the collection as a statement drop and noting that Cardi is still expanding her presence beyond music.
How to Get the Ultra Snatched Look
To achieve the best results, Huda Beauty suggests using its Snatch Map technique. Apply the Easy Bake Loose Setting Powder Duo to the key areas strategically to give them a brighter, lifted appearance, then finish by applying the Easy Bake Pressed Powder on top to set everything in place. This combination provides the smooth, lifted, airbrushed finish for which the range is named.
The makeup is inclusive because the undertones in each duo and in the pressed shades have been carefully selected, and it achieves a strong colour effect.
Photo Courtesy
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Evelyn Adenike is an Associate Beauty Editor at Fashion Police Nigeria, where she covers all things beauty, from the glossiest nail trends to the best skincare finds. With a soft spot for storytelling and an eye for what’s fresh, she brings creativity and just the right dash of drama to every post. If it’s bold, beautiful, and blog-worthy, Evelyn’s probably already writing about it.
