If you’re a plus-size African woman on the hunt for the perfect lingerie, then Toolz Oniru-Demuren latest move will be very interesting to you. The Beat FM OAP has just announced the launch of her first lingerie line ‘Sablier’ – and it’s all about a premium flattering lingerie collection for fuller bust women.
“Super excited to announce that I’ve just launched Sablier – a premium lingerie line for fuller bust women. It took a few years of blood, sweat, and tears, but so thankful to God that it’s finally here!” Toolz wrote on her Instagram yesterday after teasing her fans a few days ago.
In the campaign images shot by Emmanuel Oyeleke, the OAP can be seen prettily flaunting the new collection with other beautiful plus-size women, which features sexy bras, bustiers, and underpants. As she clearly stated, she “wants ladies, irrespective of their size or body types, to be confident and love themselves, and essentially embrace their beautiful, because beauty is from within and is not dependent on what society dictates”
With her mindset for making plus-size African women end their lingerie struggles, Sablier will mark the first time a Nigerian brand will completely focus on curvy women when it comes to providing comfortable yet attractive options in underwear. According to the media personality who is also a plus-size, she deeply understands the struggles women of her likes are facing.
“A huge part of my personal journey was finding clothing, lingerie and apparel options that catered specifically to my needs as a curvy woman…,” Toolz said. “It’s only natural that I take on the challenge of providing comfortable but attractive options for plus- size African women who struggle with finding brands that cater to them.”
The brand will offer lingeries in sizes ranging from 34D to 42J (for now) and it retails from N6000 to N8000, which is somewhat affordable. You can start shopping on www.shopsablier.com/
Watch the BTS of the campaign below:
