Published: July 21, 2026 Last Updated 3 months ago by Esther Ejoh
Zendaya made a notable impression during the Spider-Man: Brand New Day promotional tour, wearing a black Ashi Studio Spring 2026 Couture gown at the Mexico City fan event.
The gown featured web-like knit embroidery, beaded fringe, and details that referenced the film’s themes while maintaining a high-fashion aesthetic. Styled by Law Roach, this look has become one of the most discussed outfits of the press tour.
The gown combined smooth silk crepe with textured embroidered panels that swept diagonally across the bodice and sleeve. Glass tassels and fringe at the cuffs added movement, evoking the appearance of webs extending from Zendaya’s hands.
The plunging neckline added a modern touch, while the silhouette remained sophisticated. Zendaya completed the look with a new updo and polished makeup by Ernesto Casillas.
Photo: Getty Images Ashi Studio, recognized for architectural designs and intricate embellishments, was well-suited for this event. The Spring 2026 Couture collection aligns with Zendaya’s preference for narrative-driven fashion.
This gown’s transformative quality mirrored Peter Parker’s journey in the film. Fans and critics praised the web detailing for its thematic relevance and visual impact.
Zendaya’s Mexico City appearance continues her method dressing approach for the Spider-Man: Brand New Day press tour. Alongside Law Roach, she has consistently presented looks that reference the source material while maintaining high fashion standards.
The previous evening, Zendaya debuted a contrasting look to begin the second leg of the tour, wearing a white Vetements blazer, matching tie, and black shirt, paired with thigh-high leather boots.
This bold, pantsless ensemble highlighted her innovative approach to styling and contrasted sharply with the dramatic Ashi Studio gown. The Ashi Studio gown exemplifies a sophisticated, thematic, and wearable interpretation of the film’s motifs.
Photo: Getty Images Zendaya continues to influence red carpet fashion. As a highly visible celebrity, her choices set trends and support fashion designers.
In collaboration with Law Roach, she has produced memorable looks for projects such as Dune, Challengers, and the Spider-Man franchise. The Ashi Studio gown further strengthens her fashion legacy.
The gown’s web embroidery and fringe made it highly photogenic, resulting in significant social media engagement.
Fans highlighted the thoughtful details and Zendaya’s confident presentation. Many observed that the look marked a darker, more dramatic evolution of her press tour style, closely tied to the film’s tone.
To emulate Zendaya’s style, consider statement sleeves, fringe accents, textured fabrics, and monochromatic black palettes.
Photo: Ashi Studios While Ashi Studio couture is exclusive, similar looks can be achieved with embroidered or fringed pieces from accessible brands. Pair these with sleek hairstyles and minimal jewelry for a polished effect.
The Mexico City fan event was a key moment for Spider-Man: Brand New Day, bringing Zendaya and Tom Holland together with fans.
Zendaya’s fashion choice elevated the event, sparking global discussion. The gown’s reception highlights her ability to transform promotional appearances into style moments.
As the press tour continues, more creative and thematic choices from Zendaya are anticipated. Her partnership with Law Roach consistently results in looks that generate discussion and highlight craftsmanship.
The Ashi Studio gown in Mexico City exemplifies this thoughtful and memorable approach.,
Photo: Getty Images Zendaya’s Ashi Studio appearance adds to her notable red carpet achievements. It reflects her growth as both an actress and a fashion leader who uses clothing to enhance storytelling. In 2026, she continues to set a standard for personal and purposeful celebrity style.
This look appeals to Zendaya fans, Marvel enthusiasts, and fashion followers alike. It exemplifies modern red carpet dressing that is creative, thematic, and sophisticated. As Zendaya continues her press tour, her fashion choices remain as compelling as her performances.
The Ashi Studio gown at the Spider-Man: Brand New Day Mexico event demonstrates how high fashion can merge with cinematic storytelling, reinforcing Zendaya’s status as a leading style icon.
Photo: Medios y Media via Getty Images
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Esther Ejoh is a Fashion Editor at Fashion Police Nigeria, where she writes all things fashion, beauty, and celebrity style, with a sharp eye and an even sharper pen. She’s the girl who’ll break down a Met Gala look one minute, rave about a Nigerian beauty brand the next, and still find time to binge a movie or get lost in a novel. Style, storytelling, and self-care? That’s her holy trinity.
That gown sounds really striking. Did she wear it for a specific occasion in Mexico City?