Kim Kardashian’s Daughter North West is Set to Launch Her Fashion Brand ‘NOR11’

Published: February 16, 2026 Last Updated 3 months ago by Esther Ejoh

At just 12 years old, North West, the eldest daughter of Kim Kardashian and Kanye West (now known as Ye), is stepping into the world of entrepreneurship with her own fashion and jewelry brand.

Reports from February 2026 reveal that Kim Kardashian has filed three trademark applications for the brand name “NOR11,” marking North’s official entry into the fashion industry. This development positions North as the latest member of the Kardashian-West family to build a personal empire, following in the footsteps of her mother’s Skims and her father’s Yeezy legacy.

The brand name “NOR11” combines the first three letters of North’s name with “11,” which is believed to reference her age when she first conceived the idea. The trademark filings, handled through KimYe’s Kid Inc. (incorporated in California in August 2023), cover an extensive range of products. One application protects clothing and accessories, including dresses, footwear, hats, stockings, and outerwear.

Another application focuses on watches and jewelry, such as bracelets, necklaces, earrings, and rings. A third application safeguards various bags, including handbags, wallets, and cosmetic cases. Kim Kardashian is listed as the sole officer of the company, with business manager Lou Taylor, known for her work with Britney Spears, overseeing the registered office. Despite the nod to “KimYe” in the company name, Ye appears to have little to no involvement, aligning with reports of their co-parenting dynamics since their divorce in 2022.

Hints of the brand surfaced on North’s social media platforms since late 2025. In December, posts on Instagram and TikTok showed her and her friends wearing black hats with the bold “NOR11” logo, sparking speculation that has now been confirmed through these legal steps. While no official launch date, collection details, or release timeline have been announced, the trademarks represent significant progress toward commercialization.

North’s bold self-expression has drawn both admiration and criticism. Recently, she debuted dermal piercings on her fingers and hands in November 2025, followed by more extensive modifications. In early February 2026, she released her debut single “PIERCING ON MY HAND,” a self-produced track (with credits varying across platforms—some list Ye and Will Frenchman as producers) that addresses the backlash.

Lyrics such as “Piercing on my hand, the other holdin’ bands / No friends, just fans, you wouldn’t understand” blend bravado with references to shopping in Japan and her unique lifestyle. She performed the song live during Ye’s sold-out concerts in Mexico City, drawing crowds of over 40,000. The track, available on streaming platforms, continues her musical involvement after featuring on her father’s songs.

On February 15, 2026, North was photographed shopping at Alexander Wang in Soho, New York, sporting long neon blue hair with layered bangs, a $795 Balenciaga t-shirt, oversized sweatpants, and furry boots—accompanied by friends wearing matching vibrant neon shades in pink, violet, and green. This outing underscores her fearless style, which Kim defends as an area of freedom within “a lot of rules” in other aspects of her life.

With siblings Saint (10), Chicago (8), and Psalm (6), North’s venture adds another layer to the public profiles of the Kardashian-West children. Although Kim has long prioritized privacy and normalcy for her family, she wholeheartedly supports North’s creativity. As the trademarks for “NOR11” pave the way, the 12-year-old is poised to carve her own path in fashion—blending family influence with personal flair in a move that could redefine young celebrity entrepreneurship.

Whether “NOR11” launches as streetwear, luxury accessories, or a hybrid, North West’s brand promises to embody her unapologetic energy. In a family known for transforming personal brands into billion-dollar enterprises, this preteen empire-in-the-making is one to watch in 2026 and beyond.

Photo: Instagram/skims