Alicia Keys Unveils Her Beauty Brand “Soulcare” In A New Campaign Video

Published: September 23, 2020 Last Updated 6 months ago by FPN SEO

 

Alicia Keys has officially unveiled her beauty brand ‘Soulcare’ in a new campaign video. In August, the news went viral that the grammy-award winning singer will launch a cruelty-free skincare brand in collaboration with American beauty giant E.l.f that will bring new meaning to our beauty rituals.

The campaign ad features the singer proudly channeling her true beauty, while also giving fans the subtle goal of Soulcare. “Soulcare is paying attention to that part inside of you that you can’t feel and nourishing it, fulfilling it, spoiling it, and loving it,” Keys said in the video.

“Wherever you are in your journey to greatness, welcome.” she also captioned the video. “I can’t wait to create this community with you. From celebrating our skin to amplifying our voices, this is a space to explore ourselves, fill our spirit and share our light.“

 

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Wherever you are in your journey to greatness, welcome. I can’t wait to create this community with you. From celebrating our skin to amplifying our voices, this is a space to explore ourselves, fill our spirit and share our light.

A post shared by Keys Soulcare (@keyssoulcare) on Sep 22, 2020 at 4:58am PDT

Keys Soulcare will include products from body care, skincare to makeup. As per WWD, the debut collection will come during the holiday season with three products, featuring a sage and oatmilk candle, as well as two other skincare products with the hopes to expand the product categories in 2021.