Beyoncé Ivy Park Adidas Campaign With Her Children

Published: August 12, 2021 Last Updated 6 months ago by FPN SEO

 

Ever since Beyonce announced recently that’s she’s introducing kid’s clothing in the new IVY Park x Adidas, fans have been on tenterhooks waiting to see what the superstar would offer. Well, the pieces that she’s releasing for kids are pretty cute.

In the new IVY Park x Adidas’s Rodeo campaign video released yesterday, the three children of the singer — Blu Ivy, Sir, and Rumi Carter are the lucky models to first try on the clothes, which includes royal-blue sweatsuit, lavender hoodies, and cow-print leggings. In the first clip, Blu Ivy could be seen flaunting the two-piece, and next up, Bey color-coordinates with the twins, as they all posed in the rich blue sweatsuit.

“The rodeo isn’t just for the grown ups. Introducing IVY PARK Kids #ivyparkrodeo #ivyparkkids,” the brand shared on Instagram along with the video.

 

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This is however the athleisure brand’s first extension into children’s clothing and Bey’s children making their cameo appearance along with other kids to celebrate the launch is a total vibe. 

As the cover star of Haper’s Bazaar Icon Issue, Beyonce told the magazine that her inspiration to feature kid’s clothing in the new IVY Park collection was drawn from their family vacation. “I’m excited that IVY PARK x Adidas will now feature kids’ clothing with this drop,” the 39-year-old Houston native revealed. “On our family vacations, we love to coordinate our outfits. My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra-smalls so we could match. So, it is a natural progression for IVY PARK to introduce a selection of key silhouettes in children’s sizing.”

The Ivy Park Rodeo collection celebrates the history of the American Black cowboy, which according to the singer have been overlooked in American pop culture. “We were inspired by the culture and swag of the Houston rodeo. We combined classic elements with the athleticwear of Ivy Park x Adidas, adding our own spin, monogrammed denim, chaps, and cowhide,” she explained.

 

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“Many of them were originally called cowhands, who experienced great discrimination and were often forced to work with the worst, most temperamental horses. They took their talents and formed the Soul Circuit. Through time, these Black rodeos showcased incredible performers and helped us reclaim our place in western history and culture.”

Meanwhile, the collection drops on 19th August at Adidas.com/ivypark.