Selena Gomez Is Launching Her Makeup Line — Rare Beauty

Published: February 5, 2020 Last Updated 6 years ago by FPN

 

Yassssss! Selena Gomez is officially spreading her wings into the beauty world and will soon launch her own beauty line—Rare Beauty. As a matter of fact, Rare Beauty will be coming out this summer and will be available only in Sephora and the brand’s official website.

Gomez dropped the news on Instagram a few hours ago. “Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer!” she shared. “Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.”

 

View this post on Instagram

 

Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.

A post shared by Selena Gomez (@selenagomez) on Feb 4, 2020 at 12:51pm PST

Gomez is clearly aiming at shaping the conversation surrounding beauty, self-esteem, and mental health. And as she pointed out, her “mission is to shape conversations around beauty, self-acceptance, and mental health.” “We want to help people get more access to support and services, and help people feel more authentically connected to one another and less alone in the world,” she added.

The brand, however, might have a lot of rivals, but Gomez isn’t the one to be perturbed as she believes that ‘everyone is unique and rare,’ and ‘Rare Beauty is about accepting who you are – and finding the beauty in your imperfections.’

 

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Our founder @selenagomez believes everyone is unique and rare. But today, too many people feel trapped by unrealistic expectations that are impossible to achieve. @rarebeauty is about accepting who you are – and finding the beauty in your imperfections.

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Feb 4, 2020 at 12:54pm PST

While we can’t wait for this yummy beauty launch or agree more with her statement, the brand has already attracted more than 1 million Instagram fans since the announcement, giving a clear indication of what’s to come.