Serena Williams Launches 'Unstoppable' Jewelry Collection To Support Covid-19 Relief

Published: July 17, 2020 Last Updated 6 years ago by FPN

In November last year, Serena Williams launched a jewelry collection for her eponymous clothing brand with the idea to inspire and celebrate the strength of a woman. Featuring beautifully crafted necklaces, bracelets, rings, and earrings, some of which were engraved with words such as “Queen” and “Winner” to be an embodiment of the tennis star, who said the collection “is a celebration of the strong women in her life and around the world.”

Williams is back again but this time with a capsule collection named after the word ‘Unstoppable.’ According to the tennis star, the new collection “represents serenity and unity, and is a reminder that your optimism and strength are unstoppable.”

The 38-year-old also added that wearing the set of jewelry will always be a reminder that there’s no room for giving up during hard times. “Each day is a new day we have to keep reminding ourselves,” Williams wrote on Instagram while posting in a bodycon dress and the set of jewelry from her brand. “No matter how hard the day before was. Just remember If you want to quit, give up think of who you could be inspiring. Let me tell you it’s hard for everyone including – especially me but keep going you can get through it.”

View this post on Instagram

I need to feel inspired so I’m wearing this today Inspire collection @serenawilliamsjewelry dress @serena each day is a new day we have to keep reminding ourselves. No matter how hard the day before was. Just remember If you want to quit, give up think of who you could be inspiring. Let me tell you it’s hard for everyone including – especially me but keep going you can get through it.

A post shared by Serena Williams (@serenawilliams) on Jul 16, 2020 at 6:00am PDT

The unstoppable collection comes in two pieces of sterling silver necklace and bracelet made in collaboration with diamond and jewelry company KP Sanghvi, which are only ethically mined and conflict-free diamonds. More good news? Starting from 16th July through 5th August, 100 percent proceeds from the SWJ purchases will be donated to the Opportunity Fund’s Small Business Relief Fund, an organization that raises money to support self-employed and small businesses impacted by the COVID-19 crisis.

Should you want to have your mitts on the pieces of jewelry, go ahead and shop below at Serenawilliamsjewelry.com.