Beyonce Poses With Her Children To Announce The Release of The New ‘Halls Of Ivy’ Park Collection


The wait is finally over as the new Beyonce’s ‘Halls of Ivy’ Park collection is dropping today.

To get her fans prepared, the singer took to social media to show off what is sure to be a massive holiday 2021 collection. In the campaign images, Bey poses with her two children, Blue Ivy, and Rumi Carter — all glad in the pieces from her athleisure line, Ivy Park.


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The new ‘Halls of Ivy’ collection comes in a range of styles that marks the fifth collaboration between Ivy Park and Adidas. It features a total of 89 apparel pieces, 11 accessories, and four footwear styles which include patterned leggings, sports bras, cropped hoodies, and latex bodysuits, just to name a few. It also comes in diverse sizes from XXXS-4XL/1X-4X with prices ranging from $45 to $600.

As per WWD, Beyoncé describes Halls of Ivy as a “figurative space that is somewhere between where you are now, and where you aspire to be. Described by some as a club, others as a collective, Halls of Ivy is a boundless, unconfined place where everyone is welcome.”

The video campaign video is filled with celebrity kids as Bey tapped familiar names such as Natalia Bryant, Kobe Bryant’s daughter, and Ava and Deacon Phillippe, Reese Witherspoon’s eldest children. Basketball players James Harden of the Brooklyn Nets and Jalen Green of the Houston Rockets were also tapped to star in the campaign.

In September, the ‘Be Alive’ singer hinted at diversifying into children’s clothing in the future and four months later, there’s Halls of Ivy. “I’m excited that IVY PARK x Adidas will now feature kids’ clothing with this drop,” she shared in an interview with Harper Bazaar. “On our family vacations, we love to coordinate our outfits. My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra-smalls so we could match. So, it is a natural progression for IVY PARK to introduce a selection of key silhouettes in children’s sizing.”

The ‘Halls of Ivy’ Park collection drops today and you can get your hands on it by visiting


Anita Jose
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