Selena Gomez’s Makeup Line ‘Rare Beauty’ Is Finally Launching

Published: August 6, 2020 Last Updated 6 months ago by FPN SEO

 

After making the exciting announcement in February earlier this year, Selena Gomez is set to launch her makeup line — Rare Beauty. According to the singer, Rare Beauty will launch with a collection of 48 shades of foundation and concealer and will hit the shelves on September 3rd, just a few weeks from now.

“I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com.” the 29-year-old beauty posted on her Instagram. “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!”

 

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I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com. I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!

A post shared by Selena Gomez (@selenagomez) on Aug 4, 2020 at 9:31am PDT

In a video posted on the Brand’s official Instagram account, Gomez gave a candid explanation about her products along with her beauty philosophy. According to the ‘Lose You To Love Me’ singer, her makeup is being developed in a way to make you feel good just the way you are.

“You know I live in a time where it’s all about face, it’s all about makeup, it’s all about how you look in a lot of ways and that can be exciting and fun but at the same time it can just be a bit dangerous,” Gomez said in the video. “So I want people to feel like makeup is something you can enjoy, it’s not something that you need and I felt like that’s kind of who I am. I am very authentic, I’m very realist with my fans.” Adding that “any girl, woman, boy, whoever they are can just, you know, feel beautiful just exactly how they are.”

 

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This is makeup made to feel good in, without hiding what makes you unique. Coming September 3rd only to @Sephora, @sephoracanada, @sephoramx and RareBeauty.com. #sephora #sephorainjcp

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Aug 4, 2020 at 9:34am PDT

Of course, the products will be available for purchase on Sephora stores and Rarebeauty.com, so you have enough time to get prepared.