Beyonce’s Latest Ivy Park x Adidas Collection Is Inspired By Winterwear

Published: January 26, 2021 Last Updated 5 years ago by FPN

 

Beyonce is back with a new campaign for her latest Ivy Park x Adidas collection, and we’re calling it right now: these are going to be your go-to pieces for the winter months and beyond. The megastar puts a seasonal spin on the brand’s latest offering with winter-inspired pieces that will have you splurging. 

Titled Icy Park, the campaign video features the singer alongside a diverse group of stars including Hailey Bieber, Gucci Mane, Kaash Paige, and models Akesha Murray, Shi Gray, and Kyla Coleman. In the beautiful image captured by photographer Robin Harper, Bey can be seen posing on a ski lift as she models an all-white winter look that includes a bodysuit, matching leggings, platform sneakers, fur ski hat, and elbow-length mittens. 

The size-inclusive collection primarily revolves around “creativity, individuality and imagination” in its wearers as it comes in varying colors and styles. Take for instance, this coveted magenta look, modeled here by Hailey Bieber in the accompanying campaign image. 

 

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Gucci Mane in another look wore a sweatsuit in ivory color while topping it off with high-top sneakers and a ribbed knit beanie, shot against a snowy backdrop.

 

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As pointed out by WWD, the new collection is described as “refreshingly chill, effortlessly functional, relentlessly stylish and always inclusive.” with a number of “bold apparel pieces” and complementary accessories.’

However, this will be the third Ivy Park Collection since its first collaboration with the sportswear giant last January. Although the launch date isn’t been revealed, the campaign video will have you coveting. “#ICYPARK Coming Soon,” the brand teased on Instagram.

 

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