Published: February 5, 2017 Last Updated 10 years ago by FPN
Calvin Klein is refashioning its image with a new logo design that is different from what you used to know. The news was revealed on Instagram 24hrs ago and according to the fashion house, the new logo is “a return to the spirit of the original” and “an acknowledgment of the founder and foundations of the fashion house.” These changes are made following the new creative director, Raf Simons, who joined the house last year, that if simply put is aimed at reconnecting with the brand’s root.
The new logo which was designed in collaboration with an art director and graphic designer Peter Saville, is now all caps instead of lower case lettering — just in case!
Before:
Now:
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Your number #1 fashion obsessed guy. Ubong Richmond is a fashion editor with Fashion Police NG - one who derive joy monitoring and spotting new trends. You will also find me stalking celebrity wardrobes and fashion brands that are about to blow-up.
