Photo: Instagram/RareBeauty
Following the announcement of her upcoming cosmetic brand in the past months, Selena Gomez’s Rare Beauty is finally here. Gomez officially unveiled her first beauty collection today and as you’d expect, it comes with all the products you’d need to raise the beauty stakes.
Rare Beauty features matte liquid eyeliner, eight shades of tinted lip balm, eight liquid highlighters, 12 shades of matte lip color, blotting papers, eight liquid blush shades, eight shades of a dual-ended brow pencil and gel, illumining primer, a multi-tasking face mist, foundation and liquid concealer in 48 shades.
Rare Beauty Lip Soufflé Matte Lip Cream:
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Rare Beauty Liquid Luminizer and Soft Pinch Liquid Blush
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Described by the brand as a “mission-driven brand,” 1% of the sales of Rare Beauty products and funds raised from partners will be donated to the Rare Impact Fund to “increase access to mental health resources,” according to the press release. The goal is to raise $100 million over the next decade to “help address the gaps in mental health services for underserved communities, which will make it one of the largest known funds in support of mental health from a corporate entity.”
The 29-year-old had previously stated that her makeup products are being developed in a way to make women feel good just the way they are. “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are,” Gomez said in a statement.
Needless to say, with a collection that’s celebrating diversity and inclusivity, Rare Beauty is a must-try. It is available at Sephora stores in U.S., Canada, and Mexico as well as Rarebeauty.com (Shop here at Sephora).
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