These Summer 2025 Makeup Trends are About to Take Over Your Feed

Let’s be real; nobody wants to spend hours doing a full beat just for it to melt off in 30 minutes. Summer 2025 makeup? It’s about looking put together without doing the most.

We’re talking skin that looks like skin (but glowier), lips that pop without feeling sticky, and eye looks you can throw on in five minutes flat. The makeup trends this season are fun, fresh, and actually wearable, even if you’re just running errands or chilling at a rooftop bar with your girls.

Gone are the days of cakey foundation and complicated contouring. This summer, the vibe is easy glam: think soft blush, juicy gloss, fluffy brows, and a touch of shimmer that catches the sunlight just right.

If you’ve been in a makeup rut or just want something new to try, this is your sign. These are the top makeup trends for Summer 2025; no stress, no drama — just looks that work. Let’s dive in.

If dewy, glossy skin defined the previous summer seasons, 2025 is all about cloud skin: a velvety, soft-focus complexion that blurs imperfections while letting your natural skin shine through. The cloud skin trend finds the perfect balance between matte and radiant, giving you a polished look that still feels breathable.

To achieve cloud skin, start with a smoothing primer that preps your face without drying it out. A lightweight skin tint or satin-finish foundation goes next, followed by a finely milled setting powder that controls shine without creating a cakey finish. Tap the powder in with a velour puff for a seamless effect.

Unlike traditional matte looks that can feel flat or heavy, cloud skin brings dimension and texture while staying fresh and natural. It’s especially ideal for summer because it minimizes oiliness but still feels light enough to wear all day.

SPF is always essential, but faking a fresh-from-the-beach glow is also a summer must. That’s where sun-kissed blush comes in. This season, blush and bronzer are blending into one product, what some call “blonzer”, to create a warm, flushed look that mimics hours in the sun without the UV damage.

Apply your favorite warm-toned blush along the apples of your cheeks, across your nose bridge, and even a little on your forehead and chin to enhance the sun-kissed illusion. Cream formulas work particularly well for this, as they melt into the skin and deliver a radiant finish. Coral, terracotta, and burnt peach shades are especially flattering on a range of skin tones.

Forget overly structured, laminated brows. The browlick summer makeup trend is all about embracing your natural growth patterns, including the cowlicks. This style celebrates those areas of the brow that defy taming and instead uses lightweight gels and pomades to style brows in a way that enhances their unique shape.

Rather than overfilling or reshaping, the goal is to define and hold the brow hairs in place. The result is a polished yet natural-looking brow that frames the face without overpowering it.

Sharp, defined lip lines are taking a backseat this summer in favor of soft, smudged, and diffused finishes. Whether you’re using lipstick, liner, or a tinted balm, the key is to create a blurred border that looks natural and lived-in.

The blurred lips summer makeup trend is great for warm weather since it’s low-maintenance and forgiving. Use your fingertip to pat the color into the center of your lips, then smudge the edges for a subtle, bitten effect.

It works beautifully with soft reds, berry tones, and nude shades, giving you a chic vibe that pairs well with any look.

Lip gloss is having a major moment again, especially in shades of cherry red and soft nudes. The cherry-glazed summer makeup trend is a nod to Y2K beauty, but feels modern thanks to updated formulations that are hydrating and non-sticky.

Cherry-glazed lips are particularly trendy, combining a juicy red tint with the shine of a lip oil. You can wear it on its own or layer it over a liner for a fuller, more defined pout. Gloss is also versatile; it can be used over lipsticks to soften bold colors or dabbed on the center of the lips to create the illusion of volume.

After a few seasons of minimal eye makeup, shadow is officially back. The summer eyeshadow trend is not just about neutrals; bold hues and shimmering textures are dominating. From soft pastel washes to high-impact metallics, there’s room for experimentation.

Gen Z may have declared eyeshadow out at one point, but it’s returned stronger than ever—whether in classic palettes or liquid shimmer formulas. For a trendy yet wearable take, opt for a single color swept across the lid or focus the pigment on the inner and outer corners for a halo effect.

Color pop is another fun way to express creativity this summer. Neon shades like electric blue, lime green, and hot pink are being used on both eyes and lashes to create playful, eye-catching looks. The trick is to let the bright color be the focal point while keeping the rest of the face minimal.

A swipe of neon mascara or a vibrant liner in the inner corners of your eyes is a great way to join the trend without going full glam. And if you’re bold enough, try a monochromatic neon eye look for a festival or night out.

A cousin to cloud skin, butter skin is smooth, silky, and even in tone. It’s all about achieving a base so flawless it looks like you could spread it on toast. The butter skin summer makeup trend isn’t about glow or matte; it’s about balance. The goal is a natural-looking finish with enough moisture to reflect health, but without excess shine.

Butter skin works best when you properly prep your base. Hydrate with lightweight skincare, apply a skin-perfecting primer, and go in with a light-to-medium coverage foundation. Set with translucent powder to lock everything in place without losing the butter-smooth appearance.

Monochrome is in. The tonal makeup trend involves using the same shade family for your eyes, lips, and cheeks. Think peach on peach, rose on rose, or bronze all over. This creates a cohesive look that’s soft, romantic, and polished.

The tonal summer makeup trend also simplifies your routine, making it perfect for travel or quick summer plans. Use a multi-stick or cream palette to dab the same shade on various parts of your face. This technique works with a wide range of hues and can be customized to suit every skin tone.

Underpainting continues to trend as the gentler, more natural alternative to traditional contouring. Rather than carving out cheekbones with heavy bronzer on top of foundation, underpainting involves applying contour and blush first, then layering your foundation or skin tint over it.

This results in a seamless, skin-like finish where the sculpted effect appears to come from within. The underpainting makeup trend is especially helpful in the summer, as it keeps your base lightweight while still providing structure and color.

While glitter lids might feel too bold for every day, glossy lids are the more wearable version that adds just a touch of glamour. By layering a clear balm or gloss over eyeshadow, you get a shiny, reflective finish that makes your eyes appear brighter and more awake.

Stick to neutral or soft shimmer shadows and apply gloss only to the center of the lid to avoid creasing. The glossy lids summer makeup trend is perfect for evening events, beachside dinners, or whenever you want your makeup to look fresh and fun.

For those who prefer a fuss-free routine, minimalism is still very much in style. Think barely-there foundation, a touch of bronzer or blush, and a swipe of gloss or tinted balm. The minimalist summer makeup trend is perfect for casual outings, hot days, or simply letting your skin breathe.

The key here is well-prepped skin and lightweight, multipurpose products. Even if you’re going minimal, a hint of highlighter on your cheekbones or a coat of brown mascara can elevate your look while keeping it natural.

How to Keep Makeup Fresh in Summer

As much fun as summer makeup can be, heat and humidity can take a toll. To keep your look intact, invest in a reliable setting spray that hydrates while locking in your makeup. Face mists that include aloe vera or other soothing ingredients also help to cool the skin and maintain your glow.

Skin prep is just as important. Start with a clean, exfoliated face, layer on lightweight moisturizers, and always apply SPF before your base. Products that are waterproof, sweat-resistant, or long-wearing will be your best friends during hot days.

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