The world-famous AR startup has launched a project in cooperation with B-Spoken. Now the clothes of the world’s famous fashion designers are available for virtual fitting in Goodstyle mobile app.
B-Spoken company caters needs of a growing clientele for a sustainable luxury lifestyle with impeccable high-quality service. It gives fashion connoisseurs unlimited access to the trending items of independent designers. B-Spoken offers a varied assortment of handmade tailored suits for everyone. A good selection of quality and trendy models, regular discounts and worldwide delivery: to London, New York, Sydney or any other place of the world. The B-Spoken team of professionals is constantly working on creating images and provides clients with the opportunity not only to purchase but also to try on things offline or online using Goodstyle App’s capabilities and functionality.
The problem of choosing clothes in online stores is becoming more and more urgent. The wrong choice leads to a return, and therefore to costs for transport, packaging, etc. Buyers get negative experiences, sellers lose their profits. Considering that the issue is rather time-consuming, sellers try to solve it using standard methods –they consult consumers by phone, comment on the models’ parameters in the photo, etc. Some retailers are implementing technologies of remote wardrobe fitting, which also tend to become outdated. At the same time, online sales are growing rapidly. Standard solutions are becoming less and less effective.
With the help of Goodstyle app, the user can not only try on things virtually but also combine items, create a complete look and manage a virtual wardrobe. As a result, app users experience less disappointment from unsuccessful purchases and unjustified expenses, and stores have fewer returns and unredeemed orders (and noticeably less: according to the developers’ calculations, by about 40%).
Stores that use GoodStyle app notice the following changes after 3 months of operation:
1. Increase in coverage by 19-20%.
2. Reducing the number of returns and unredeemed orders by 30-40%.
3. Increasing engagement
4. Growth in the dynamics of the transition of new customers to the category of regular customers.
In the near future, the developers are planning to optimize the interface. It will become more convenient. The mannequins will be more realistic and the pricing functionality will be more specific and clear. Users will be able to choose clothes by price range, find discount items, etc.
Goodstyle uses neural networks to quickly process and add clothes to the catalog. Another neural network is in the process of development, it will make the application more personalized. Not only parameters will be taken into account, but also the preferences of each specific user. The program will calculate and recommend images itself. This is a new level, the level of a virtual stylist, when it is not a person who advises, but a neural network.
Among other things, the Goodstyle team is now focused on creating an SDK module for the b2b segment, which will be provided on the SaaS model. Retailers will be able to embed a fitting module into their websites, which will dramatically improve customers’ user experience by trying on items before buying and the ability to complete outfits by combining items. Business owners will get an increase in the average check and logistic costs’ reduction, as the number of returns will decrease. All this will take e-commerce to a whole new level.