Beyonce has more than a thing for Adidas and it’s not a big surprise. This is evident in her collaboration with the sportswear brand last year, which of course, reincarnated her Ivy Park line with super chic activewear collection. So it’s no big news the hitmaker decided to drape herself completely with Adidas.
The music star who just released her Black Is King visual album, dressed down in a black-and-gold, long-sleeved Adidas jumpsuit teamed with a white pair of Adidas sneakers. Queen Bey left her long, flowing hair bouncing while also wearing a protective face mask to keep up with the Covid-19 precautional measures. According to the reports, the outing is believed to be a photoshoot for a new release of Adidas x Ivy Park collection.
Adidas x Ivy Park’s first collection was, however, a major hit last year. The social media was overshadowed, with celebrities, style and beauty influencers all sporting the exciting new pieces. While fans were eager to get their hands on the collection, Adidas announced after some hours that the pieces were sold out.
We have sold out of #IvyParkxadidas on https://t.co/obaGevq34N and the adidas app, but it will be available to buy from select adidas stores from tomorrow.
— adidas (@adidas) January 18, 2020
According to Queen Bey, her decision to partner with the sportswear brand is based on its tremendous business success. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader,” Beyonce said in a statement after closing out with her previous partner, Topshop.