Photo: Tiktok
As the beauty industry continues to grow and evolve, it’s no secret that social media platforms have played a massive role in shaping the makeup trends of today. And when it comes to learning about the latest beauty techniques and styles, TikTok has undoubtedly been at the forefront. From bold graphic liners to playful faux freckles, the video-sharing app has provided beauty enthusiasts with an abundance of creative makeup inspiration.
However, amidst the endless stream of beauty hacks and insider tips, there’s one trend that has taken the world of beauty by storm — Douyin makeup. But what exactly is Douyin makeup? Where did it come from, and how can it be achieved? These are just a few of the questions we’ll be exploring in this piece.
So, whether you’re a makeup pro or just looking to try something new, the Douyin makeup trend is definitely one to watch, and we’re excited to take this journey with you. So let’s get started and discover everything you need to know about Douyin makeup.
What is Douyin Makeup and How Did It Originate?
Douyin makeup is a unique genre of cosmetic artistry that radiates an ethereal quality reminiscent of porcelain dolls. This particular beauty trend its name from the viral social media platform Douyin, established by ByteDance in 2016, which has taken China by storm.
To create the quintessential Douyin beauty look, one must lay the groundwork with careful skin preparation before delicately layering on the foundation and translucent powder for a flawless, glass-like finish. This approach works wonders for those with either oily or acne-prone skin.
The Douyin Makeup trend has ignited a fresh surge of innovative makeup products and tools tailored to replicate the trend’s distinctive look, such as vibrant fluid eyeliners and glistening eyeshadow palettes. Numerous makeup labels such as Lancôme have partnered with well-known Douyin Makeup artists to introduce exceptional collections influenced by the trend.
Although individual makeup artists may incorporate their own distinctive techniques, three key elements are common in this style: dazzling eye shadows, elegant eyeliner to emphasize the eyes, a hint of rosy cheeks, and subtle, diffused lips.
Li Jiaqi, also known as the “Lipstick King,” played a significant role in the early days of Douyin makeup by becoming one of the pioneers who helped popularize the trend. His deep knowledge of makeup and beauty products attracted a massive following on the platform, making his recommendations highly influential.
Moreover, the surge of K-beauty trends in China played a vital role in the rapid rise of Douyin makeup. Many tutorials on the platform incorporate Korean beauty techniques and products like sheet masks, essences, and cushion compacts.
In every Douyin makeup tutorial, you come across out there, the emphasis is often on creating a youthful and natural look, with special attention given to flawless skin and subtle eye makeup. Among the most sought-after tutorials are those that teach the “no makeup” makeup look, aiming to create a fresh-faced appearance without using heavy makeup.
@jilliansntsTrying out simple and clean douyin makeup! Let me know what you think ❤️
How to Create the “Douyin” Makeup Look
The “Douyin” makeup focuses on an effortless and organic look that unlocks the beauty of your natural features. So, together with the steps below, don’t be shy to experiment with various shades and methods until you discover your ideal style for you.
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Get your facial Skin Ready
Before applying any makeup, it’s important to cleanse and moisturize your skin. All of the basic prepping including priming your skin to avoid creases before will help your makeup go on smoothly and last longer. Use a foundation that matches your skin tone and apply it evenly all over your face.
For a more natural look, you can use a tinted moisturizer or BB cream instead. Then, Use a contour kit to create a definition on your face. Apply the contour powder to the hollows of your cheeks, along your jawline, and on the sides of your nose. Then, use a highlighter to add a natural glow to the high points of your face, such as your cheekbones, brow bone, and Nose Bridge.
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Create Your Natural Brows
When it comes to brows, Douyin beauty emphasizes a natural finish. The trend’s enthusiasts tend to go for a simple approach, opting for a brown eyebrow pencil to subtly fill in their brows without overdoing it. The goal is to enhance the natural shape of the brows without drawing too much attention to them. Some have even taken it a step further by brushing their brows upwards and outwards with a spoolie brush to create a delicate, feathered effect. To perfect this effortless look, a clear brow gel or wax can be used to hold everything in place and give it a refined finish.
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The Shimmering Eye Makeup
Let’s focus on the most captivating feature of all – your eyes! To achieve that mesmerizing Douyin beauty look, feel free to play around with your eye shadow selection. Some makeup maestros prefer a subtle hint of pink, whereas others opt for a more natural brown hue. The choice is entirely yours, so pick whichever one resonates with your current vibe. Once your base eye shadow is applied, it’s time to add that extra pizzazz. A glistening layer of shimmer can be easily achieved by applying a liquid glitter eye shadow on top. So, get ready to dazzle with those shimmering peepers!
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Amplify With Eyeliners
To enhance the captivating allure of your eyes, the art of Douyin makeup demands precise eyeliner application. In a video tutorial by the talented content creator, Dear Peachie, the process is neatly divided into two easy steps. Begin by extending the inner corners of your eyes with a deft flick of eyeliner.
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Contour the Eyes
In Douyin makeup, achieving the perfect contour for your eyes is key. A key aspect of this technique involves creating a subtle yet striking “aegyo sal,” a Korean-derived term that refers to the cute little fatty area beneath the eye. Emphasizing this feature is crucial for nailing the Douyin aesthetic, but luckily, you don’t need any fancy new products to do it.
To create the desired contour, start by shading the area beneath the eye using a matte brown eyeshadow or pencil liner. This will create a subtle shadow effect that highlights the natural curve of your eye. Next, it’s time to add some brightness to the undereye pocket by highlighting its highest points. You can use a slightly lighter eyeshadow shade than your skin tone or even a shimmery glitter eyeshadow to make the area really pop. With a little bit of practice, you’ll be able to master the art of eye contouring for the perfect Douyin look.
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Lengthen the Lashes
To perfect your doe-eyed Douyin makeup, don’t forget to enhance your lashes. Embrace mascara’s magic by applying it to both your upper and lower lashes for that much-needed definition. For an extra pop, delicately sketch lower lashes using a brow pen or eyeliner. This technique will widen your eyes, resulting in a stunning doll-like gaze that’s sure to turn heads.
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Get ‘em Cheeks Sun-kissed
If you’re aiming for that sought-after Douyin makeup look with rosy cheeks, try applying your blush higher up on your face than you typically would, near your eyes but not directly underneath. You can follow the lead of HayLey Buix who demonstrates this technique in her step-by-step tutorial, using a soft brush to gently tap on a cream blush for a natural-looking finish.
@hayleybuix This look yay or nay? #makeuptutorial #makeuptransformation #kawaiigirl #douyin #fypシ ♬ all I want is you – Rebzyyx
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Finish off with a Blurred Lip
Achieving the Douyin makeup aesthetic wouldn’t be complete without creating blurred lips. It’s a finish that contributes to the trend’s gentle and effortlessly natural appearance, ideal for any occasion. To create this effect, opt for a matte and easily blendable lipstick formula, which can be smoothed onto the lips for a natural-looking finish.
Is the Douyin Makeup Look Worth Trying?
In this fast-paced beauty era, where trends come and go in a blink of an eye, it’s not surprising to have a long list of “should Is” on our bucket list. And if Douyin makeup happens to be one of them, you might be wondering if it’s worth the hype.
But here’s the good news: Douyin makeup is a highly adaptable trend, allowing you to choose the features that best suit your style. Whether you’re after a bronzed glow or voluminous lashes, this makeup trend has something for everyone. So, why not give it a try and take your beauty game to the next level?
With a bit of experimentation and customization, you might just discover a new love for this chic and trendy look. And who knows, you might even create a signature Douyin makeup look that’s uniquely yours.
