It appears cheeks are finally getting the spotlight they deserve this year. Blush placement has become the latest sensation, overshadowing even the trendiest lip combos.
‘Boyfriend Blush’ is a popular makeup trend that’s captured the attention of TikTok users with a whopping 84.8 million views. Even Google searches for this term have surged over three times in recent months. The resurgence of ‘90s fashion has also influenced this summer makeup trend. With its relaxed, grungy, and androgynous vibe, boyfriend blush channels the essence of the era.
Makeup artist, Mallory Rosses, first brought this trend to our attention, revealing why it’s not entirely new. She explains in a TikTok video, “The term boyfriend blush is not ‘new’… I didn’t just make this up… I heard about this trend years ago… It’s all over high-fashion, runway, and editorial looks, but I’ve never really heard people talk about it like this.” Rosses has since gained popularity with her videos on the subject, shedding light on this royal-inspired makeup trend.
@malloryosses Replying to @Thanksbuddy What is Boyfriend Blush? 💕 #boyfriendblush #blusher #oblongface @Mallory Osses @Mallory Osses
♬ original sound – Mallory Osses
While boyfriend blush isn’t entirely novel, its popularity surge isn’t surprising. It’s a fun and laid-back way to apply blush that suits any face shape, making it an appealing option for everyone. It’s also beginner-friendly – which means anyone can achieve the look in seconds. Consider the trend a refreshing departure from the meticulously sculpted appearances favored in the Instagram age.
Here’s everything you need to know about boyfriend blush, from application tips to its enduring appeal.
What is Boyfriend Blush
Well, the boyfriend blush is a makeup technique that aims for a natural, flushed appearance, focusing on enhancing the areas where a hint of pink would naturally appear.
Picture the rosy cheeks you might get after a brisk game of rugby, a day out in the sun, or a date with your boo – that’s the vibe boyfriend Blush aims to recreate, hence its name.
Who Can Pull Off The Boyfriend Blush?
The boyfriend blush is the ultimate summer makeup trend that any face shape can pull off. But, this trend is particularly flattering for those with longer, squarer faces, as it complements their facial structure beautifully.
Just because it looks flattering on longer faces doesn’t mean it won’t enhance the beauty of other face shapes. Whether you have an oval or diamond-shaped face, this trend is for you.
Photo: Matteo Scarpellini Boyfriend blush marks a departure from the previously sought-after ‘lifted-cheek look.’ Instead, it focuses on enhancing the fullness of the cheeks for a more relaxed and approachable appearance.
How to Achieve the Boyfriend Blush Look
Creating the boyfriend blush look is surprisingly simple and versatile, making it suitable for all face shapes. Unlike sculpted makeup looks, this trend doesn’t require precise placement. Instead, it’s about building and blending color all over the cheeks, even extending it across the nose and wider areas of the face, mimicking where you naturally get flushed.
Here’s how to achieve the boyfriend blush look:
- Start by applying blush at the apple of your cheeks and blend it upwards towards the hairline and downwards towards the jawline. Keep the strokes soft and light for a seamless transition. You can apply a base or powder on top to diffuse the color if needed, then reapply on the cheek points for extra drama and color.
- Create a downward triangle shape on the cheeks, starting from a higher point and extending down to the bottom of the cheek. This technique imitates the subtle flush that occurs after physical activity, giving your complexion a fresh and youthful glow. Begin with a small amount of product and gradually build up to achieve the desired intensity.
Recommended products and shades for this Summer Makeup Trend
You don’t need to invest in new products to achieve the boyfriend blush effect; you can use blushes you already have in your collection. Opt for cream or liquid blush formulas that blend seamlessly into the skin for a natural finish. Choose a shade that closely matches your natural blushing tone for a harmonious appearance.
Ciaté Dewy Blush
This liquid blush gives a radiant glow with a pigmented color payoff, blending effortlessly into the skin for a dewy and youthful look.
ICONIC London Sheer Blush
This liquid-based blush provides a transparent finish that can be easily layered for more intensity. It blends seamlessly into the skin, giving a natural flush.
Hollywood Blush & Glow Glide Palette
This palette offers a variety of shades to create dimension and density. You can mix and match tones to achieve the perfect boyfriend blush effect.
