After much anticipation and speculation, Rihanna has officially announced the expansion of her beauty empire to include hair care. The new line, Fenty Hair, will join the already successful Fenty Beauty lineup, which includes Fenty Skin and Fenty Fragrance, as well as Rihanna’s lingerie label, Savage x Fenty.
In an Instagram post revealing the news, Rihanna expressed her excitement about the launch, stating, “You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural—so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!”
In a teaser video accompanying the announcement, Rihanna is seen sporting a chic pixie cut and asking, “Are you ready?” As she walks through a suburban neighborhood, images of bouncy curls, sleek edges, and smooth blowouts flash across the screen, giving fans a sneak peek at what they can expect from the new haircare line.
While specific details about the product range and pricing have not yet been released, Fenty Hair has confirmed that the full range will be available for purchase on fentyhair.com on June 13. Fans can also sign up on the brand’s website for early access to shop the collection on June 10 at 8 p.m. PST.
Rihanna’s foray into hair care is highly anticipated, given her track record of success in the beauty industry. With her dedication to diversity and inclusivity, fans can expect Fenty Hair to cater to a wide range of hair types and textures, offering products that are designed to strengthen and repair all hair types.
As Rihanna herself puts it, “It’s time to play and get stronger by the style.” Stay tuned for more updates on Fenty Hair and get ready to elevate your hair game with Rihanna’s latest venture.
