Fans of Beyonce have been eagerly awaiting the release of her new haircare line, and the superstar singer did not disappoint. Beyonce just released a video campaign for her haircare brand, showcasing the diverse range of women who can benefit from her products.
The video features a diverse group of women with different hair types, showcasing the inclusivity of the haircare line. From a woman with a coarse afro hair deepening her hair in a bathtub to another woman getting her hair braided, the video celebrates the beauty of all hair types.
The inclusivity extends to men as well, with a man and woman of Asian descent featured in the video. A white woman with straight brown hair is also seen in a hair salon, representing the spectrum of hair textures that Cecred caters to.
Cecred is all about sharing knowledge, honoring traditions, and mixing it with technology and science. According to Beyoncé, the haircare line has been tested on every hair type, including braids, weaves, color-treated hair, textured hair, and curly hair.
Whether you have a specific hair type or a unique combination of textures, Cecred claims to have a product that will work for you. While many fans are excited about the release of the haircare line, some have expressed disappointment that Beyoncé does not appear in the video. They argue that if she truly believes in the product, she should be using it on her own hair.
However, it is important to note that the video is not about promoting Beyoncé herself but rather showcasing the functionality of the products in Cecred. In the caption of the video, Beyoncé explained her passion for hair and the role it plays in people’s lives. She described haircare as a ritual that feeds the soul and expressed her excitement about sharing Cecred with her fans.
For those interested in trying out the new haircare line, it is exclusively available at cecred.com. With its inclusive range of products and emphasis on honoring traditions, while embracing technology and science, Cecred aims to provide everyone with the tools they need to feel confident and beautiful in their hair.
Photo Credit: Instagram / Beyonce
