Ejiro Amos Tafiri to Showcase at African Fashion Week London (AFWL) 2025

With just under three weeks left, Africa Fashion Week London (AFWL) 2025 is gearing up to be one of the most exciting fashion events of the year! The organizers have unveiled the third wave of fashion designers joining the prestigious lineup, featuring a mix of bold newcomers and celebrated creatives redefining African fashion.  

Among the standout names is Ejiro Amos Tafiri, a distinguished Nigerian fashion brand known for its fusion of tradition and contemporary style.

For over 15 years, Ejiro Amos Tafiri has been a symbol of excellence in African fashion. Founded by Nigerian designer Ejiro Amos-Tafiri herself, the brand is known for its timeless, elegant garments that blend traditional African influences with modern silhouettes. At the AFWL 2025, we can only expect structural excellence from this brand.

Alongside Ejiro Amos Tafiri, other talented designers like Silvia Osawe, Zainab Olatoyinbo, Victoria Grace, and Mumini Fashion will be showcasing their collections. This year’s event promises vibrant energy, fresh designs, and showstopping runway moments.  

 As anticipation builds, fashion lovers across the globe are gearing up to witness a spectacular fusion of tradition and innovation on one of the biggest African fashion stages in the world.

Ahead, we’ll dive deep into what makes Ejiro Amos Tafiri a standout fashion brand, what you can expect from their showcase at AFWL 2025, and also get to know other designers.

Who is Ejiro Amos Tafiri?

Ejiro Amos Tafiri is a distinguished Nigerian indigenous fashion design, retail, and educational brand with over 15 years of industry experience. Renowned for their innovative designs and expert craftsmanship, the brand specialises in creating timeless garments that seamlessly fuse African heritage with contemporary aesthetics.

At the core of their philosophy is a commitment to excellence, sustainability, and the celebration of cultural identity through fashion. They take pride in the use of indigenous fabrics, meticulous attention to detail, and a design approach that reflects both tradition and modernity.

Beyond fashion, Ejiro Amos Tafiri is dedicated to fostering growth within Africa’s fashion ecosystem. Through their collaborative retail initiatives and educational programs, they actively promote shared industry experiences, skill development, and entrepreneurship.

Driven by creativity, community, and capacity building, Ejiro Amos Tafari continues to shape the future of African fashion

What to Expect From Ejiro Amos Tafiri at AFWL 2025

At Africa Fashion Week London 2025, Ejiro Amos Tafiri is expected to bring a collection that’s stylish, rich in culture, and beautifully made. Their designs often mix traditional African fabrics like adire with modern styles, so the clothes feel fresh but still deeply connected to African roots.

You can expect flowing dresses, soft and elegant outfits, and pieces that move gracefully on the runway. The brand’s clothes are usually known for their soft layers, clean cuts, and attention to detail. The designs will likely be bold yet easy to wear, perfect for women who want to feel powerful and feminine at the same time.

Ejiro Amos Tafiri’s showcase at the AFWL 2025 will also tell a story. Each outfit is likely to have meaning, reflecting African culture, beauty, and pride.  Overall, the brand will surely deliver a collection that is eye-catching, classy, and full of heart; something that connects tradition with today’s style in a way only they can.

Meet More Designers Joining AFWL 2025

Ejiro Amos Tafiri is in great company this year, joining a diverse line-up of creative minds from across the continent and the diaspora. Here are some of the standout names you’ll see alongside her:

Silvia Osawe is an Italian-Nigerian emerging textile designer and a graduate of the University of Northampton. Shortlisted at Graduate Fashion Week 2025 for the Dame Zandra Rhodes Fashion Textiles Award and The Face Prize. Silvia Osawe’s work weaves together tradition and innovation, with a focus on creating inclusive textiles that reflect culture, identity, and self-expression.

In 2024, Silvia attended Africa Fashion Week London, an experience that became the turning point in her creative journey. It inspired and shaped the vision for her final-year collection, “My Edo Heritage.”

The collection reimagines the cultural legacy of the ancient Kingdom of Benin, now known as Benin City in Edo State, Nigeria. Through symbolic motifs, traditional references, and bold colours, it celebrates royal power, identity, and spirituality, paying tribute to the Edo heritage.

Zainab Olatoyinbo, from Nigeria and established in 2014, emerged from passion into purpose. What began as a personal exploration of style and storytelling through fabric has evolved into a womenswear label defined by confidence, edge, and originality.

At its core, the brand designs for the modern African woman: bold, expressive, and in full command of her femininity. With a signature aesthetic rooted in edgy silhouettes, bold detailing, and intentional tailoring, the brand brings to life pieces that speak to strength, individuality, and youthful elegance.

From daring ready-to-wear collections to bespoke bridal couture, each garment is thoughtfully crafted to reflect the complexity and beauty of womanhood. Whether it’s a sculpted evening dress, a statement aso-oke piece, or an avant-garde bridal gown, the designs consistently honour the female form with grace and boldness.

Over the years, the brand has grown steadily, fuelled by a loyal clientele and an unwavering commitment to craftsmanship and creativity. With an eye on global fashion while staying deeply connected to African identity, the brand continues to push boundaries, one confident stitch at a time.

Victoria Grace Fashion is a West African womenswear brand proudly rooted in Nigeria, Togo, and Bénin Republic. The brand creates elegant, timeless garments that celebrate the region’s rich cultural value chain while addressing key pillars of the United Nations Sustainable Development Goals.

More than just fashion, Victoria Grace is committed to empowering local communities and preserving African craftsmanship. Each piece reflects a deep appreciation for heritage, individuality, and ethical production.

Founder Victoria Grace is also a passionate advocate for sustainable fashion practices in West Africa. She is actively campaigning against the harmful influx of second-hand clothing dumped into Togo — a practice that not only overwhelms local markets but also undermines the livelihoods of regional artisans and tailors.

In response, the brand champions a reduce–reuse–recycle approach, collaborating with skilled local tailors in Togo to upcycle discarded garments into stunning, contemporary designs. This initiative supports job creation, strengthens the local fashion economy, and reclaims African fashion narratives with pride.

Mumini Fashion Since 1961 is a distinguished Sierra Leonean fashion house renowned for its timeless craftsmanship, heritage-driven collections, and commitment to cultural preservation. Founded in memory of the late Alhaji Mumini, the brand has grown into one of Sierra Leone’s leading fashion institutions.

Specialising in indigenous fabrics such as Gara, Ronko, Laypee, and Country Cloth, Mumini Fashion showcases the beauty of West African artistry through intricate embroidery and refined design. At its core, the brand is dedicated to empowering artisans from underrepresented communities while elevating Sierra Leonean culture on the global fashion stage.

With appearances in London, New York, Paris, South Africa, Ghana, and Nigeria, and recent accolades including African Best Male Brand of the Year and Best Fashion House of the Year, Mumini Fashion continues to set the standard in African luxury.

Photo: Instagram/ejiroamostafiri