Gucci doesn’t do things in halves and so does its Aria collection to celebrate the house’s 100-year anniversary.
The 100-year anniversary is an important one for Gucci and the Italian luxury label did something no fashion brand has ever done before: Held a show in a fictional venue called the Savoy Club. But why would the creative director Alessandro Michele decided to showcase his collection there, you ask? It was a tribute to the London-based hotel where Gucci founder, Guccio Gucci, worked as maitre d’ before returning back to Florence to start his fashion brand as a local leather goods store in 1921.
Michele also partnered with his friend, Balenciaga’s creative director Demna Gvasalia as well as the work of Tom Ford, to ensure the story of Gucci was well celebrated, as both creatives crafted out decidedly chic and sumptuous pieces. Both brands played around with their logos across the collection which features a range of monogram outerwear.
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“Gucci becomes for me a hacking lab, made of incursions and metamorphoses,” explained the designer in his show notes. “I have plundered the nonconformist rigour of Demna Gvasalia and the sexual tension of Tom Ford; I have lingered over the anthropological implications of what shines, working on the brightness of fabrics; I have celebrated the equestrian world of Gucci transfiguring it into a fetish cosmogony; I have sublimated Marilyn Monroe’s silhouette and old Hollywood’s glamour; I sabotaged the discreet charm of the bourgeoisie and the codes of men’s tailoring.”
Continue clicking to see some of the pieces.
