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Just in time for Valentine’s Day, Adidas and Beyonce’s IVY Park are releasing a capsule collection inspired by love. In the campaign video, the new range which is called ‘Ivy Heart’ centers around bringing people together from all different backgrounds through one color, red. It features a diverse cast of models, including Karrueche Tran, Tyson Beckford, Troye Sivan, Shu Pei, and Naomi Watanabe, all clad in shades of red.
Highlights from the gender-neutral collection include a tracksuit, faux latex puffer, pique jumpsuit, heart-lip belt bag, and a 5-panel hat.
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Modeling some of the pieces, Beyonce smoulders in a series of new photos posted to IVY Park’s Instagram page. She channeled her inner Queen Bey wearing a head-to-toe red look, comprising of a puffer jacket, figure-squeezing mini skirt, and a matching camisole. With a face-framing bob cut in blonde, she accessorized the look with a matching IVY Park embossed baseball cap and hand gloves.
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She also wore a seriously and sexy shoulder-padded IVY Park blazer coordinated with track pants, a shawl, and a matching clutch.
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The Ivy Heart collection is set to drop on Adidas.com on February 9, and globally in select stores on February 10.
