Photo: Instagram/balmain
Olivia Rousteing, Balmain’s creative director certainly knows how to stage a remarkable fashion show, and he didn’t disappoint with his 2020 haute couture show that took place on Sunday. The show marks the 75th anniversary of the house and Rousteing pulled out all the stops to make it one for the book.
In the first place, it was a boat cruise that sailed across the Paris’ river Seine, with social-distancing fully observed and there was live music performance featuring a black singer who performed for the diverse set of models. “It’s time to go 🌈 thank you Weather ❤️ Couture sur Seine #balmainsurseine,” Rousteing shared with a video that captured the river before the show.
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It’s time to go 🌈 thank you Weather ❤️ Couture sur Seine #balmainsurseine
After the show, he also shared photos and videos of the models in the boat sporting the house’s latest couture collection, which features an array of heavily embellished dresses and beautiful gowns that comes in a range of colors.
For the French fashion designer who’s been helming the affairs of the luxury brand since 2011, it will ever remain an unforgettable experience marking the 75-years of Balmain in a special way. “PARIS WILL ALWAYS BE PARIS,” he acknowledged.
“It was a moment that I will never forget presenting the couture of 75 years of Balmain since 1945 has been magical. I can not thank enough all the people on board. From models to the production to all the Balmain team. This has been epic knowing what we are going through. my point was spreading some beauty and love in the world that we are living in. It was so beautiful millions of people all around Paris enjoying this moment and sharing with you. ❤️ I work in Fashion for YOU.”
