These Inspiring Models Want The Fashion Industry To Stop Using The Term “PLUS SIZE”

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IG: @stefania_model

These models are not happy with the fashion industry, because whether a model is fat or slim, they should be considered as a “Model” not a “Plus Size” 

For the sake of women around the world, a group of activists are collaborating to change the way people see women who wears a size greater than 10 0r 12 as “Plus size”; because an average woman wears 14.

According to ElleSeveral models in Australia are banding together around #droptheplus, a campaign to ban the term “plus size” from the modeling world and the retail world. They were spurred to action after seeing several thin and trim models get slapped with the label in so-called “body positive” ad campaigns. In general, plus-size models are far thinner than the typical plus-size customer.

 

A model, Robyn Lawleywho wears a size 12, with a modelling contract as plus-size for Sport Magazine rejected the notion of being a plus-size because she wears size 12. According to her – “I don’t know if I consider myself as a plus-size model or not.” “I just consider myself a model because I’m trying to help women in general accept their bodies.”

 

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IG: @robynlawley1

Another similar case was that of Stefania Ferrario, the face of Dita von Teese’s lingerie line, called out the modeling industry for referring to her as “plus” size, when she’s likely thinner than the average woman:

Stefania Ferrario @stefania_model

The fashion industry labels me as ‘plus’ size! And we wonder why so many girls have body image issues. We need to get real! #droptheplus

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Stefania Ferrario @stefania_model

The fashion industry labels me as ‘plus’ size! And we wonder why so many girls have body image issues. We need to get real! #droptheplus

 

If you think about it, doing away with the term makes perfect sense. In most “plus size” clothing, the numbers just go up from 12, so there’s no need to distinguish it. By adding “plus size,” women with larger dress sizes are siloed into a group, and considered an “other” instead of who they are: women, regardless of size.

“We are all women. Many shapes and sizes,” Ajay Rochester, the former host of The Biggest Loser in Australia, wrote on Instagram. “It’s not us vs. them. We are sisters!” After she posted her photo, she shared images of women writing similar messages, encouraging the world to drop labels.

 

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IG @ajayrochester

The result has been a viral campaign under the hashtag #droptheplus, encouraging people to see models as models, and women as women.

 

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IG @stefania_model

If the campaign works, it can help women focus on what really matters: their self-confidence. “Sexy is a state of mind, not a dress size,” Ferrario wrote on Twitter. “The sexiest thing anyone can possess is confidence. Don’t let society dictate to you what’s beautiful, embrace what makes you different.” [Via ELLE]

 

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