Art and aesthetics are components of civilization that will forever withstand the test of time. More importantly, fashion, the lovechild of the aforementioned continues to be a unifying theme that transcends race, nationality, sex, and socioeconomics. The love for fashion is an entity so powerful that it brings together and creates diverse groups and communities. The love for fashion is so complete in its purity that it eliminates negative dichotomies and replaces them with an overwhelming desire to create and inspire. It is with these concepts in mind that we welcome you all to the world edition of the Mercedes Benz African Fashion Festival by Global Ovations (Organizers of the event)
First a bit about us, Global ovations is a production house dedicated to leadership and brand empowerment through event coordination, event consultancy, marketing and much more. The Mercedes Benz African Fashion Festival is an international fashion event, which aims to tailor to the African aesthetic. Our objective as an organization is to create industry professionals by advocating for African fashion enthusiasts. We aim to promote knowledge not only of the artistic side of the fashion industry but also of the technical and business side of it. In addition we endeavor to support sustainable community projects in Africa and promote exemplary citizenship.
The second edition (or the world edition) of the Mercedes Benz African Fashion Festival is where all roads lead to Accra. This year’s event, which will be taking place from May 29th to May 31st at the World Trade Center –Accra, will be a manifestation of international artistry and craft. It will feature over 40 international designers and models including designers from Kenya, South Africa, The United Kingdom Italy, Belgium Japan just to mention a few. The focal point of the three day event will be the fashion shows exhibiting the different collections however, there will be supplementary events such as pop-shops, works shops and various cocktail hours throughout the duration of the main event. Sponsors and donors includes Mercedes Benz, Silver Star Auto Ltd, Dark and Lovely,Black Secret Make up, Cheers cocktail, Amarula, Erata Hotel and Rwandair.
The event will begin from 29th may 2015 with a VIP Party at the Silver Star Towers –Airport. this will feature celebrities and key industrial personnel to celebrate and network before the fashion shows. Runway shows, exhibitions, fashion seminars, music and more starts rom 30th-31st may 2015 at the world trade center under a meticulous world-class runway set-up.
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