Prada
Prada is totally reinventing a new way to shop for their new eyewear collection. Following their latest eyewear launch, Prada tapped into six-instagram-famous illustrators to create a new digital experience, called Prada Raw Avenue – as reported by Harper’s Bazaar.
For the new collection, the website will feature a virtual catwalk where shoppers can experience the brand’s sunglasses through the eyes of each illustrators – from Megan Hess, Carly Kuhn, Blair Brietenstein, Judith van den Hoek, Wong Ping to Vida Vega. Users will also have the opportunity to interact real-time on the site through the different illustrations as they walk the virtual runway.
The site is said to be launched on 26th June – 2015, but for now you can only preview it here.
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