On Saturday, October 5, Kim Kardashian marked a significant milestone in her entrepreneurial journey as she celebrated the fifth anniversary of Skims, the successful shapewear and clothing brand she co-founded with retail entrepreneurs Jens and Emma Grede.
In just five years, Kim has transformed Skims into a remarkable $4 billion success story, establishing it as a leader in the fashion industry.
In an uplifting message shared on her Instagram, Kim reflected on the journey, saying, “What a journey! Celebrating 5 years of @SKIMS and sharing our brand story in this month’s Financial Times HTSI.” This milestone not only highlights growth and success but also represents Kim’s dedication to her vision as a businesswoman.
While Jens Grede manages the operations as CEO, Kim emphasizes her role in creative direction, which has been pivotal to the brand’s success.
Instagram.com/kimkardashian “I handle the visuals, all the ideas, fabrics, fits,” she stated during her interview with Financial Times, further underscoring her position as the face of the brand. Kim’s keen eye for aesthetics and her ability to resonate with her audience have played a crucial role in making Skims a global phenomenon since its inception in 2019.
Instagram/vanessa.beecroft To commemorate this landmark occasion, Kim donned a sheer figure-hugging dress that beautifully showcased her curves. The striking blue ensemble not only turned heads but also served as the perfect attire to reflect her status as the face of the brand.
The new edition of Financial Times HTSI features Kim as its cover girl, and she captivates readers with her poise, revealing her impressive figure and ambitious spirit.
In her bold photoshoot, Kim puts her shapewear to the test, flashing her ample cleavage and washboard abs while striking a powerful pose against a backdrop of newspapers. This campaign reinforces the brand’s commitment to body positivity and inclusivity, ideals that Kim has championed since the launch of Skims.
As HTSI teased in their Instagram post, five years since the founding of Skims, Kim Kardashian not only sits at the helm of a retail empire but also continues to redefine standards in the fashion industry with her innovative approach.
As she looks forward to what the future holds for Skims, it’s clear that Kim’s passion, creativity, and entrepreneurial spirit will lead the brand to even greater heights.
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