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In preparation for the spring 2020 season, Coach has announced Jennifer Lopez as the new global face of the brand.
The award-winning singer who is also an actress, producer and entertainer will fronts campaigns for Coach — ranging from its ready-to-wear, footwear and handbag collections for the new season.
“Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way— she really embodies the attitude of Coach and our new campaign,” Stuart Vevers, creative director of Coach, said in a statement.
Ververs further revealed that JLo has been a great fan of the brand, drawing a reference from her 2002 hit music video All I Have. “Jennifer carried the Coach Signature bags in her 2002 video All I Have,” adding that “she’s from New York like Coach, which creates another authentic connection with our heritage.”
While making a statement, JLo also gave her own nod of esteem to the brand, saying that Coach is a timeless brand. “I’m so excited for this collaboration with Coach,” Jennifer Lopez said in a statement. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style— an uptown-downtown mix.”
Jennifer Lopez is joining other names like Yara Shahidi, Selena Gomez, and Michael B. Jordan, who are the current ambassadors of the brand. ‘A big welcome to Coach fam.’
