Calvin Klein is refashioning its image with a new logo design that is different from what you used to know. The news was revealed on Instagram 24hrs ago and according to the fashion house, the new logo is “a return to the spirit of the original” and “an acknowledgment of the founder and foundations of the fashion house.” These changes are made following the new creative director, Raf Simons, who joined the house last year, that if simply put is aimed at reconnecting with the brand’s root.
The new logo which was designed in collaboration with an art director and graphic designer Peter Saville, is now all caps instead of lower case lettering — just in case!
Before:
Now:
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