Just when you thought Kendall Jenner and Gigi Hadid are the models of the moment, Balmain is proving in its Spring 2016 campaign that the real catwalk queens were in the 90s and are still the queens in the modelling world. For the spring 2016 campaign which was delivered in black and white ads via Instagram, the designer, Olivier Rousteing opted for 90s talented supermodels – Claudia Schiffer, Cindy Crawford and Naomi Campbell – maybe because the fashion world loves a good throwback.
According to Olivier in a press release, “Those four singular talents have inspired me from day one,” “When I was a schoolboy in Bordeaux, it was their editorials that first made clear to me the amazing transformative power of fashion. Still today, many years on, their iconic images are often found amongst the jumble on mood boards in my (and almost every other designer’s) atelier. To say that working with them was a dream come true is no exaggeration.” he added.
“There was never any doubt that the final images would be anything but perfect,” Rousteing says. “Looking at them now, I like to think that perhaps someday these shots might also form part of some future designer’s mood board.” One thing’s for sure: We’ll be pinning these photos all over our boards stat.
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