Renowned actress and philanthropist Angelina Jolie is poised to launch her very own fashion brand, Atelier Jolie. Making the exciting announcement on her Instagram page yesterday, Jolie revealed her vision for a fashion-forward brand that promotes self-expression and collaboration.
Atelier Jolie places a strong emphasis on craftsmanship, sustainability, and inclusivity, aiming to empower individuals to unlock their creative potential. The brand will facilitate collaborations between skilled artisans, expert tailors, and pattern makers from across the globe.
Jolie deeply appreciated the talented tailors and artisans who directly contribute to fashion creations. While she aims to empower consumers by providing them with the means to unleash their own creativity. According to the 47-year-old, you don’t have to buy when you can create.
“Everyone can create,” Jolie wrote on the brand’s website. “Why then do we covet designer labels? Why simply buy the design of another person, when you can create yourself? We can all collect, appreciate, and be influenced by the designs of others. But the highest form of self-expression – and I believe the most fun – is to create for ourselves.”
Jolie’s mission is also to provide opportunities for underappreciated groups, including refugees, to be part of the team. She passionately stated that “We will bring together a diverse team, including apprenticeships for refugees and other talented, underappreciated groups…”
In the announcement, the Oscar-winning actress also released the brand’s logo, adding that she’s ready to embark on a new chapter. “I’m starting something new today—a collective where everyone can create,” the superstar added.
“Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world. It stems from my appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression.
I’m looking forward to growing this with you.”
While the specific details of Atelier Jolie’s launch date remain undisclosed, anticipation is already mounting for the brand’s arrival. Stay tuned for updates!
