Rihanna is once again setting pulses racing with her latest lingerie campaign for Savage X Fenty.
On January 6, the iconic singer and business mogul unveiled the brand’s highly anticipated Valentine’s Day 2026 collection, titled “Love So Savage: A Modern Ode to Aphrodite.” This new campaign draws inspiration from Aphrodite, the ancient Greek goddess of love, beauty, and pleasure, delivering a stunning visual representation that celebrates romance and empowerment.
The “Love So Savage” collection promises to resonate with modern audiences while paying homage to timeless ideals of beauty and love. Alongside Rihanna, the campaign features rising talents, including the 21-year-old model (and estranged daughter of Elon Musk), Lovie Simone, actor Michael Cooper Jr., and model Emma Arletta. Together, they embody the essence of the collection, showcasing Rihanna as a “modern-day goddess,” emphasising the brand’s commitment to inclusivity and self-expression.
In a fistful of promotional images, Savage X Fenty declared, “Aphrodite has entered the chat 🔥,” unveiling jaw-dropping visuals that highlight the collection’s sultry aesthetic. The backdrop, featuring grand marble columns and statues reminiscent of Ancient Greece, adds a mythical vibe, beautifully framing each piece in the campaign.
Photo: Instagram/badgalriri The “Love So Savage” line boasts an array of intimates, sleepwear, and loungewear designed to “tease, tempt, and please.” With items that reflect both elegance and audacity, each piece is curated to make the wearer feel empowered while embracing their unique beauty. Rihanna takes center stage in the campaign, modeling standout items like the Sinful Rose Printed Lace Balconette Bra paired with the Nite Shade Lace Robe, artfully layered to reveal a touch of glam with a glitter-covered shoulder.
In another stunning appearance, Rihanna captivates in the fiery Roselace Unlined Balconette Bra, featuring distinctive ruffle detailing that accentuates her figure. The campaign also showcases a vibrant pink variation of the Sinful Rose print, along with a range of styles including boxers, lace-up bodysuits, and coordinating ensembles that celebrate all body types.
Photo: Instagram/badgalriri The Savage X Fenty brand is renowned for its dedication to inclusivity, celebrating every mood and every body. The 2026 Valentine’s Day collection caters to a diverse audience with bra sizes ranging from 30–46 in bands and A–H in cups (up to 46DDD/42H), while loungewear, sleepwear, sportswear, and underwear sizes range from XS–4XL. This commitment to catering for all shapes and sizes is what sets Savage X Fenty apart from other lingerie brands, making it a staple for those seeking both comfort and style.
Looking back, Rihanna’s approach to seasonal campaigns has evolved significantly. Last year, she portrayed Cupid in Savage X Fenty’s Valentine’s Day collection, capturing a playful spirit with arrows and all. The 2025 campaign featured talents from television and social media, ensuring engagement with a youthful demographic. With the transition to a more classical theme this year, fans are eagerly anticipating this new era of romantic allure.
As the founder of Savage X Fenty, Rihanna has always championed personal expression through lingerie. Speaking to PEOPLE ahead of the campaign launch, she shared her philosophy: “Lingerie, to me, should be worn any way and anywhere that you want.” This sentiment reinforces that lingerie is not just about intimate moments, but also about confidence, comfort, and fashion that empowers the wearer in everyday life.
With the “Love So Savage” collection, Rihanna continues to push boundaries while celebrating the timeless theme of love, making this Valentine’s Day an occasion to embrace one’s unique beauty and express it confidently.
Photo: Instagram/badgalriri
