Rihanna just announced a few hours ago that Fenty Beauty will debut its first-ever mascara for your lashes called the “Full Frontal Mascara.” According to the singer, it will be a “do-it-all” mascara which will enable you to epitomize her badass poppin’ lashes.
“Ya done know that @fentybeauty was coming to dominate the mascara game too!!” the singer wrote on both her Twitter and Instagram accounts. Accompanying the post is her black and white photo, which she did not only explained how the new product works but showcased her graciously-looking brushed brows.
“#FULLFRONTALMASCARA with a brush that lifts lashes on the fat side, and defines and curls on the flat side!”
To further keep fans apprised with the beauty product, the brand also shared a video on its Instagram account demonstrating how best to use the soon-to-be-released mascara brush. Of course, having gained our trust with the previous Fenty Beauty products, needless to say, this must-have Full Frontal Mascara will take our eyelash game to the promised land. In her words, “If y’all wanted to know the secret to @badgalriri’s poppin’ lashes, the wait is ovaaaa!”
The item is set to launch on the 16 of January, on fentybeauty.com and Sephora.