12 Gender-Neutral Beauty Brands Redefining the Industry

Gender-neutral beauty brands are no longer outliers; they’re now redefining how we perceive skincare, makeup, and self-care. These brands are breaking the old rules that assigned products to just a set of people. It’s not just inclusive marketing, it’s a reconnection to beauty’s shared roots of self-expression.

What sets gender-neutral beauty brands apart is their commitment to celebrating diversity in all its forms. From foundations that suit every skin tone to packaging that strips away assumptions, these brands are proof that beauty doesn’t belong in a binary box. 

Instead of targeting “him” or “her,” these brands focus on what really matters: the formulation—inclusivity for every skin tone, soothing for sensitive complexions, no labels needed. Gender-neutral beauty brands are winning over those who crave a personalized experience free from stereotypes.

The aesthetic is clean, minimalist, and universal. Think sleek bottles, ingredient-led descriptions, and skincare that adapts to you. From serums that brighten to cleansers that calm, the best gender-neutral beauty brands deliver performance without prescription. They’re efficient, elevated, and designed with everyone in mind.

Ahead are 12 gender-neutral beauty brands that are changing routines and how they cater to everyone, regardless of gender.

Fluide brings color and inclusion into every tube and pot. Created by co-founders Isabella Giancarlo and Laura Kraber with the mission of celebrating queer beauty and joy and making makeup accessible to everyone regardless of gender identity. 

Fluide’s Universal Multi-Purpose Crayon allows artistry without categories. Their liquid lipsticks and glimmers, all clean, vegan, and packaged neutrally, are perfect for anyone looking to express themselves without limits.

Fenty Beauty turned the beauty world into an inclusive industry with its 50-shade-inclusive Pro Filt’r Foundation, proving that beauty is inclusive of all genders and tones. 

Rihanna’s skin hero products are loved by men, women, and nonbinary folks, backed by campaigns that celebrate expression for all people.

Milk Makeup champions vegan-free, gender-neutral beauty. Their bestsellers, Hydro Grip Primer and Cooling Water, are genderless essentials, loved for their universal performance and cruelty-free formulas.

 

Uoma Beauty, founded by Nigerian-born Sharon Chuter, designs products from the inside out to be truly inclusive. Launching with 108 shades and products designed for all skin types, the brand’s messaging emphasizes “beautiful people” of every identity.

 

Aesop is known for plant-powered, minimalist potions that feel equally suited to all. Their cult-favorite Parsley Seed Cleansing Oil dissolves waterproof makeup and grime for any skincare lover, regardless of gender, supported by eco-conscious practices and cruelty-free precision.

 

Morphe offers neutral but impactful beauty tools. Their gender-inclusive eyeshadow palettes and setting sprays prioritize color expression and performance, not pronouns, making the brand a staple in everyone’s kit.

 

Noto Botanics is a radical self-care brand that believes in care without labels. Their top-selling Agender Oil nourishes brows, beards, and skin. It is used by everyone from drag queens to tattooed men for full-spectrum healing that transcends gender.

 

Malin + Goetz began as a clean apothecary for all skin types and genders. With simple, gentle hero products like Peppermint shampoo and Vitamin E Face Moisturizer, they remain skincare staples in hotel rooms and urban homes alike.

 

Jecca Blac, a gender-neutral beauty brand, designs vegan-free makeup, inclusive for all users, particularly those covering facial hair shadows. Their Correct & Conceal Palette and Glow Drops offer real solutions for individuals regardless of gender presentation.

 

Non Gender Specific is more than a catchy name; it’s a pioneer in the movement toward truly inclusive skincare. 

Founded on the belief that beauty shouldn’t be confined, this gender-neutral beauty brand builds every product for all skin types, tones, and identities. Their product, the Phytonutrient Concentrate, is a high-performance serum packed with over 23 botanicals that target multiple skin concerns in one bottle.

R.E.M. Beauty, by pop star Ariana Grande, quickly became a gender-neutral beauty brand to watch. Its mission of inclusivity is backed not only by a broad product range but also by its commitment to diversity behind the scenes.

One of the most praised items in the collection is the Sweetener Concealer, which boasts an impressive 60-shade range designed with various undertones in mind. More than a celebrity line, R.E.M. is intentionally built to cater to all expressions of beauty.

Le Labo takes a sophisticated approach to the gender-neutral beauty brand category through scent.

Best known for its iconic fragrances like Santal 33 and Another 13, Le Labo challenges the divide between “masculine” and “feminine” scents. With its apothecary-style bottles and lab-blended, unisex fragrances, this brand is all about personal expression through smell.

The rise of gender-neutral beauty brands brings a profound shift toward inclusivity and authenticity. Need hydration or a pop of color? These brands offer genderless solutions that focus on skin, not stereotypes. By choosing gender-neutral products, you help redefine the narrative, showing the beauty aisle can belong to all of us.

Photo: @Nongenderspecific