Lady Gaga is Launching Her Own Makeup Line — Haus Laboratories

July 10, 2019

With a long line up of celebrities venturing into the booming beauty biz, it’s no surprise the last thing you’d want to hear is a new beauty launch but Lady Gaga isn’t the one to miss out as she’s joining the race to launch her own makeup line — Haus Laboratories. Confirming the announcement, the singer posted the campaign video on her social media, featuring diverse models wearing glittery makeup.

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A post shared by Lady Gaga (@ladygaga) on Jul 9, 2019 at 11:06am PDT

In addition, Gaga also posted a lengthy open later, detailing her beauty struggles when she was young and how makeup has inspired her.

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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

A post shared by Lady Gaga (@ladygaga) on Jul 9, 2019 at 12:01pm PDT

The new beauty line will come complete with lip glosses, lip colors, and multi-use colors for cheeks, eyes, and lips, all in six shades. And she has exclusively partnered with Amazon to launch the Haus Labs in nine countries (including US, France, and Japan), according to Business of Fashion. While the glosses will retail at $16 each, you’ll be able to snag a kit of all three products at $49. The good news? Haus Laboratories will be available for pre-order from July 15 and you’ll notice the time is counting down on a quick visit to Hauslabs.com.

According to her exclusive interview with BoF, Haus Laboratories “draws inspiration from Gaga’s early days as an aspiring singer in lower Manhattan, applying drugstore makeup to form what would become her signature look.”

She also added that the new line is about liberation. “I have a platform in the world. God gave me this voice for a reason, I don’t know why, I ask myself that question all the time, but I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.”

Gaga is a big fan of glittery glam and is no doubt her fans around the world are eagerly waiting for the official launch of the products in the coming month of September.