In the competitive world of beauty brands, Rihanna’s Fenty Beauty has emerged as the reigning champion. According to a recent report by Cosmetify, Fenty Beauty has consistently outperformed other celebrity beauty brands, including Kylie Cosmetics, making it the most successful celebrity beauty brand in the world since 2021.
What makes this achievement even more remarkable is the fact that Rihanna’s makeup brand also played a significant role in her personal success. In 2018, Fenty Beauty made Rihanna a billionaire, the same year she founded her lingerie brand, Savage X Fenty. However, recent news has indicated that Rihanna has stepped down from her role as CEO of Savage X Fenty, allowing her to focus on the record growth of Fenty Beauty as its executive chair.
Earlier this year, Rihanna once again demonstrated her prowess for garnering attention when she showcased her Fenty Invisimatte Instant Setting and Blotting Powder during her unforgettable performance at SuperBowl LVII, which also coincided with her pregnancy reveal. This brief cameo, lasting only three seconds, provided a significant boost to Fenty Beauty’s media brand value. According to Cosmetify, it resulted in an estimated $5 million increase in the brand’s value.
Forbes has valued Fenty Beauty at a staggering $2.8 billion, with Rihanna herself owning 50 percent of the company’s value. The brand has achieved a remarkable annual revenue of $582 million, further solidifying Fenty Beauty’s position as the most popular beauty brand in the industry. With over 12 million followers on Instagram, Fenty Beauty has successfully capitalized on the power of social media to reach and engage with its loyal customer base.
Fenty Beauty first burst onto the scene in 2017 and quickly gained widespread recognition for its groundbreaking product, the Pro Filt’r Longwear Foundation. This product, available in an inclusive range of 50 shades, has been hailed as a game-changer in the beauty industry. Fenty Beauty’s commitment to diversity and inclusivity has resonated with consumers worldwide, attracting a loyal following of beauty enthusiasts who appreciate the brand’s dedication to catering to a wide range of skin tones.
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