The fashion and beauty industry is poised to undergo some major changes in the coming months!
Hold tight to your curling wands and favorite lipstick shades because 2024 is gearing up for a beauty and hairstyle revolution like never before! Social media platform, Pinterest is granting its users an exclusive preview of the fabulous trends that will dominate the year, and let me tell you, it’s not what you thought.
Imagine your favorite looks infused with an extra dose of boldness and flair. So, whether you’re a makeup maven or a hair chameleon, prepare to be inspired, delighted, and perhaps even pleasantly surprised, the year 2024 is all about volume, per Pinterest.
In December of every year, Pinterest methodically dissects searched data on its platform to identify emerging trends and further predict their surge in popularity for the upcoming year. According to the platform, 2024 will witness a visual feast of aesthetics.
“Beauty and baubles will get bigger, bolder, and bouncier in 2024. Millennials and Gen Z will opt for styles that match their ‘fluffy hair’ aesthetic and sculptural jewelry,” said the social media giant in a statement.
The Blue Beauty Resurgence
According to Pinterest, 2024 beckons with a dazzling comeback of the mesmerizing aquamarine, set to inject a generous dose of the ’60s allure into modern beauty rituals. Brace yourself as Gen Z and Millennials champion this resplendent blue wave, crafting a vivid narrative within their beauty routines.
Photo credit: Instagram.com/Pinterest The report predicted that the blue eyeshadow is gaining traction with a significant +65% surge in Pinterest searches. This indicates a rising interest in incorporating blue eyeshadow into everyday beauty looks.
Fun Blue Nails is also making a statement with a staggering +260% increase in searches on Pinterest. This trend suggests a strong inclination toward vibrant and bold nail designs.
For special occasions, light blue prom makeup is on the rise, witnessing a notable +70% search surge. This points to an increasing popularity of this glamorous beauty trend in 2024 for prom and other events.
Another trend that is becoming a favorite is none other than the aqua makeup look, which boasts a +100% surge in Pinterest searches. This signals a widespread embrace of the refreshing and vibrant beauty trend in 2024.
Blue quince makeup is also drawing wider attention as well, with an impressive +85% spike in Pinterest searches, proving that the electric hue is taking a lead in the beauty department.
Head to Glow
Pinterest predicts that 2024 won’t just be about the outer allure; it’ll also be a year dedicated to nurturing your body and soul. Sunscreens and body moisturizers take center stage as both Boomers and Gen Z embrace unrestrained self-care rituals.
- Sunscreen: Searches for achieving that perfect sun-kissed glow are up by an impressive +75% on Pinterest, indicating a growing interest in sun care.
- Body moisturizer: Pinterest has witnessed a remarkable +245% increase in searches related to the aesthetic appeal of skin moisturizer, showing a heightened fascination with how body moisturizers visually enhance the skin.
- Spa aesthetic: The spa-inspired beauty trend is on the rise in 2024, with a +60% increase in searches on Pinterest, highlighting the popularity of creating spa-like experiences at home.
- Skin and body care: There’s an astounding +1,025% surge in searches for embracing body care rituals, signifying a significant shift towards prioritizing holistic body care routines, while flawless body care routines received an extraordinary +845% increase, pointing to a substantial rise in the pursuit of comprehensive body care practices. These trends reflect a broader commitment to self-care and overall well-being in the year 2024.
Bold and Mighty
As compared to last year, the year 2024 is going to be bolder when it comes to hair, as the trend for bold braids witnessed a notable elevation of +30%, signaling a growing inclination towards intricate and impactful hairstyle trends in 2024.
Men’s interest in the wavy perm hairstyle shows a significant +50% rise in searches for 2024, showing a rising appeal for this specific hair trend. This suggests that impactful, larger-than-life styling is catching fire for people of all genders. Experiencing a substantial +230% surge in searches, the big bun hairstyle trend in 2024 emerges as a major fascination, suggesting considerable enthusiasm and adoption for this particular hairstyle trend in 2024.
More Bows in 2024
Get ready to witness the fashion landscape transform into a canvas adorned with bows. We’ve seen enough bows already but continuing its all-time reign in 2023, this dainty detail is about to blow-up more bigger — from outfits to shoes, hair accessories to jewelry. The beauty lies in the diversity—whether it’s a grandiose bow stealing the show or a subtle, smaller version gracefully enhancing your ensemble, 2024 is the year of bows, in all their glory.
Outfits adorned with bows witnessed an extraordinary surge of +190% in Pinterest search results, underscoring the widespread embrace of bows in clothing. Bow necklaces experienced an impressive +180% rise, reflecting the growing trend in Pinterest search results. The aesthetic appeal of bows across various fashion elements saw a captivating +55% ascent in the search results. Additionally, bow crochet creations surged by +80%, while heels embellished with bows gained a +40% elevation in popularity.
Chunky Hoop Earrings
In 2024, a bunch of women are no longer interested in minimalism — because why should you hide yourself when it’s easy to stand out? Searches for chunky hoops saw a significant rise of up to +45%, proving what to expect from the trend in the coming months.
Photo: via Livingly In the coming fashion weeks, models are likely to descend the catwalk rocking the shoulder-gracing accessory, or Hailey Bieber will do what she does best in a pair of chunky hoops. It’s either you go big and get noticed or do nothing.
Eclectic Grandpa
In the year 2024, Gen Z and Boomers are harmoniously embracing the ‘grandpa core’ aesthetic, ushering in a revolution in wardrobe choices. This era is characterized by the popularity of retro streetwear, chic cardigans, and personalized clothing, effortlessly bridging generational gaps.
The desire for customized denim jackets has witnessed a remarkable +355% surge in Pinterest search results, emphasizing the widespread interest in tailoring this timeless garment to individual tastes.
An eclectic clothing style is gaining momentum, with a notable +130% increase in the exploration of diverse fashion elements on Pinterest. This trend highlights the growing appeal of mixing various fashion elements to create personalized and expressive looks.
The ‘grandpa core’ trend is even making a stylish statement with a significant +65% surge. This showcases the increasing popularity of this nostalgic yet fashion-forward aesthetic.
Retro streetwear is experiencing a solid +55% rise in searches on Pinterest, indicating a renewed interest in vintage-inspired fashion pieces.
Furthermore, the exploration of ‘grandad style’ has seen a significant +60% surge on Pinterest, underscoring the growing fascination with classic and timeless fashion choices. These trends signify a shift towards more personalized and eclectic fashion choices that transcend age barriers, reshaping the fashion landscape in 2024.
Photo: GoRunway
