8 Beauty Trends To Watch Out For In 2025

Beauty is a concept that has always evolved with time, driven by culture, technological advancements, and the constant shift in societal values. What was once considered glamorous and desirable decades ago may not even be on the radar today. As we move further into 2025, the beauty industry is undergoing another revolutionary transformation, fueled by innovation, sustainability, and a more inclusive approach to self-care.

With a focus on technology, environmental consciousness, and the celebration of individuality, the beauty trends of 2025 are a dynamic blend of the futuristic and the timeless. The trend represents a conscious move away from traditional standards of beauty and a shift toward more authentic, holistic, and meaningful experiences. This means the beauty industry in 2025 is all about merging the latest tech with age-old rituals, embracing both personal empowerment and global responsibility.

From AI-driven beauty products and sustainable beauty practices to a new wave of inclusivity and personalized skincare, there’s so much to look forward to. The beauty trends emerging in 2025 reflect the collective desire to move beyond mere surface-level aesthetics and focus on deeper, more enriching beauty rituals. 

Ahead, let’s explore the most exciting beauty trends to keep an eye on in 2025.

AI-powered beauty products and tools are no longer in the realm of sci-fi—they are already in use by consumers worldwide. In 2023 and 2024, AI-driven devices like Foreo’s Luna 4 and Neutrogena’s Skin360 app gained significant traction, allowing users to track their skin’s progress and receive personalized skincare routines. The L’Oréal Group invested heavily in AI in 2024, acquiring several tech companies to integrate AI into its beauty brands.

For instance, L’Oréal launched Perso, an AI-powered device that customizes skincare and makeup products based on real-time environmental data and skin concerns. These advancements show a clear trajectory toward a future where AI plays a larger role in personalizing beauty routines and making them more accessible.

One of the key reasons AI-driven beauty is expected to explode in 2025 is its ability to deliver better results through data-driven personalization. Traditional skincare often involves trial and error, with consumers purchasing multiple products before finding the right one. AI changes this by analyzing detailed skin data—like hydration levels, fine lines, and pigmentation—and recommending products tailored to address specific issues. This results in more effective products and fewer wasted purchases.

For example, SkinCeuticals is using AI to power its personalized skincare consultations. Through AI analysis, customers can receive precise product recommendations based on their skin type and concerns, leading to more targeted and effective skincare solutions. This shift towards data-driven beauty is not just a passing trend but a reflection of the growing importance of scientific, personalized beauty solutions in 2025.

AI’s rise in beauty isn’t happening in isolation. The broader technological landscape is rapidly evolving, with AI becoming a part of daily life through virtual assistants, personalized shopping experiences, and predictive algorithms. As AI continues to infiltrate various industries—like healthcare, retail, and entertainment—it’s only natural that beauty will be next in line for more advanced technological integration.

The success of AI tools in industries such as fashion (e.g., AI-powered styling apps like The Yes) and health (e.g., AI-based wellness apps) demonstrates that consumers are not only open to AI-driven solutions but are also eagerly adopting them. This pattern suggests that AI’s role in beauty will only expand in 2025, becoming an essential tool in the consumer beauty journey.

The increasing consumer demand for personalization, advancements in AI technology, and the growing presence of AI-powered beauty tools are clear indicators that AI in beauty is not just a passing trend. As major beauty brands invest in AI solutions, consumers are embracing these innovations to enhance their skincare routines.

The technology has proven to be effective, efficient, and increasingly accessible, making it a key component of the beauty industry’s evolution. In 2025, AI will be an integral part of personalized beauty experiences, providing tailored solutions that meet individual skincare needs in a way that’s never been possible before.

In recent years, the demand for multi-functional skincare products has increased significantly. In 2024, brands like CeraVe and La Roche-Posay introduced moisturizers with built-in sun protection or serums that also function as makeup primers. Consumers are increasingly drawn to these kinds of “two-in-one” products, driven by a desire for efficiency and simplicity. The success of such products shows a clear shift toward streamlining skincare routines, signaling that Skinimalism 2.0 will only grow in popularity in 2025.

For example, Tatcha’s The Dewy Serum combines the benefits of a moisturizer, serum, and primer in one product. The rise of these multifunctional formulations demonstrates a consumer preference for fewer, more effective products that simplify daily routines.

The modern version of Skinimalism isn’t just about fewer products—it’s about better, more effective ingredients. Consumers are becoming increasingly knowledgeable about skincare, seeking products that provide visible results without overcomplicating their routines. Biotechnology in skincare is leading the charge, with brands like Dr. Dennis Gross and Algenist incorporating lab-grown collagen, fermented peptides, and plant-based retinol alternatives into their products.

Biotech-driven ingredients are highly effective at targeting skin concerns like aging, dryness, and pigmentation—key factors driving the demand for multi-tasking, scientifically backed skincare. These innovations make it possible to achieve the same results with fewer products, aligning perfectly with the minimalist approach of Skinimalism 2.0.

The rise of minimalist beauty routines has been a slow burn over the past few years, but 2024 saw a major acceleration of this beauty trend. Millennials and Gen Z, in particular, are embracing Skinimalism as they seek more efficient beauty solutions that still deliver results.

The COVID-19 pandemic further contributed to this trend, with many consumers seeking simplified beauty routines that were easy to follow at home. As more consumers prioritize simplicity and efficiency, Skinimalism 2.0 is expected to be a natural evolution in 2025, with streamlined, multifunctional products that cater to modern beauty needs.

The growing demand for multi-functional, scientifically effective products, alongside a shift toward sustainability and simplicity in skincare routines, makes Skinimalism 2.0 a natural evolution in the beauty industry.

With consumers increasingly prioritizing quality over quantity and looking for products that combine multiple benefits, this updated minimalist approach will be a dominant beauty trend in 2025. Brands that embrace these principles—such as offering multifunctional skincare backed by biotech innovations—will lead the way as Skinimalism 2.0 takes the beauty world by storm.

Lunar and seasonal skincare practices are already gaining traction in the beauty industry. In recent years, several beauty brands have started tapping into lunar cycles to create products and routines that align with different moon phases. 

The trend of adjusting skincare routines according to the seasons has been widely discussed in beauty blogs and publications. Leading skincare brands, like Caudalie and Kiehl’s, have embraced seasonal collections designed specifically for the needs of skin during summer and winter. Caudalie, for instance, launched its Winter Care Kit in late 2023, offering richer, more hydrating products for dry, cold months.

The fact that major brands are already embracing these natural cycles and marketing products specifically designed for these periods indicates that this trend is gaining momentum and is likely to grow in prominence by 2025.

As consumers become more aware of environmental sustainability and the importance of holistic health, they are increasingly seeking beauty routines that mirror their connection to nature.

Brands like Herbivore Botanicals have already tapped into the desire for natural, seasonal skincare with their focus on plant-based ingredients and sustainable packaging. Their products, such as Moon Fruit Superfruit Night Treatment, reflect an early embrace of moon-based skincare rituals, tapping into the growing interest in synchronizing beauty routines with nature’s cycles.

As part of the larger wellness trend, skincare routines are becoming less about just maintaining appearance and more about cultivating a sense of well-being. The rise of mindful beauty practices—those that involve conscious, intentional actions—also ties into the trend of aligning beauty with natural rhythms.

Brands like Tatcha, Drunk Elephant, and Aveda have already introduced products that emphasize mindfulness in skincare, promoting routines that are about more than just skin health but also emotional and mental well-being. These brands are primed to expand on these practices in 2025 by integrating lunar and seasonal elements into their offerings.

The increasing consumer demand for sustainable, eco-friendly products is a clear indication that sustainability is moving from trend to necessity. Recent studies and surveys confirm this growing demand:

According to a Google Cloud report, more than 65% of consumers globally now say they are willing to pay more for beauty products that are sustainably packaged. Also, NielsenIQ’s 2023 Sustainable Beauty report confirms that sustainability is more important to today’s consumers—62% of consumers find sustainability more pivotal today than two years ago, making it one of the most significant factors after product efficacy.

These statistics clearly show that sustainability is becoming an expectation, not just a preference, for a large segment of beauty consumers. This shift is already happening, setting the stage for it to become a critical driving force in 2025.

The beauty industry’s plastic waste problem is well-documented, and consumers are demanding more sustainable alternatives. Leading beauty brands are already embracing plant-based packaging, which is a key innovation set to become even more mainstream in 2025.

The beauty industry’s environmental impact has been a growing concern, particularly in terms of plastic waste and carbon emissions. Brands that are adopting sustainable practices are responding to increased consumer pressure for eco-conscious solutions.

Global beauty giants are pledging to reduce their carbon footprint and eliminate plastic packaging. L’Oréal, for example, has committed to making 100% of its packaging recyclable or refillable by 2025. Similarly, Estée Lauder has committed to reducing its carbon footprint by 25% per product by 2025.

The rising consumer demand for sustainability, alongside the beauty industry’s response to adopting waterless products and plant-based packaging, shows a clear trajectory toward a fully sustainable beauty industry by 2025.

The transition of sustainability from a trend to a necessity in the beauty industry is already underway, driven by consumer demand, regulatory pressure, and innovative brands. The growth of waterless beauty products and plant-based packaging, along with industry commitments to reduce plastic waste, solidifies sustainability as a critical focus for 2025.

With the growing awareness of environmental issues and a stronger call for responsible consumption, the beauty industry will continue to prioritize eco-friendly practices, ensuring that sustainability is not only a 2025 beauty trend but a necessity for the future.

Y2K beauty has been steadily gaining traction over the last couple of years, particularly among Gen Z, who are rediscovering the bold, experimental aesthetic of the early 2000s, partly due to the rise of social media platforms like TikTok and Instagram, where Gen Z beauty influencers are embracing and reviving these bold aesthetics. TikTok alone has sparked the return of Y2K beauty looks, with thousands of videos showcasing tutorials on how to recreate iconic early 2000s makeup looks like glossy lips and glitter eyes.

While the Y2K beauty trend is nostalgic, the products used to create these looks have evolved significantly, incorporating cutting-edge technology to enhance performance and wear. For example:

Glosses, which were once sticky and uncomfortable, are now formulated with hydrating and plumping properties, making them more wearable for daily use. Brands like Fenty Beauty have introduced high-shine glosses that provide a smooth, non-sticky finish, combined with moisturizing ingredients like shea butter and Vitamin E.

The glitter that was once chunky and difficult to wear has evolved into finely milled, multidimensional formulas that catch the light and stay put without fallout. Brands like Pat McGrath and Fenty Beauty have perfected glitter formulations, offering high-shine, sophisticated glitter that’s perfect for everyday wear.

The modern version of rhinestones and pearls now comes with easy-to-apply adhesive backing, allowing for precise placement without the mess or hassle. This shift has made skin jewels more accessible and wearable for everyday beauty looks.

For example, Fenty Beauty’s Gloss Bomb collection has reintroduced high-shine lip gloss in a way that appeals to modern beauty enthusiasts who want the Y2K look but with a contemporary twist. Similarly, Pat McGrath Labs has created glitter eyeshadows with finer particles that give a more refined, wearable glitter effect that is perfect for everyday glam.

These product innovations show that while the Y2K aesthetic is being revived, it’s also being updated to meet the demands of today’s beauty consumers, making it a sustainable and trendy option for 2025.

In 2025, beauty will continue to prioritize self-expression, especially as people embrace fun, experimental, and boundary-pushing looks. Y2K beauty, with its bold glosses, glittery eyeshadows, and playful embellishments, fits perfectly into the larger cultural movement toward more expressive and personalized beauty. Consumers are no longer just focused on the natural “no-makeup” makeup look; they’re ready to embrace maximalism and enjoy the beauty that reflects their individuality.

 In 2024, brands like Glossier began experimenting with bolder, glitter-infused makeup options, signaling that consumers are eager for fun, high-shine looks that break from traditional beauty norms. The growing popularity of editorial makeup, often showcasing skin jewels and glitter, reflects the shift towards more playful, self-expressive beauty that aligns with the Y2K aesthetic.

As consumers embrace this new wave of creativity and self-expression in beauty, it paves the way for Y2K-inspired trends like glossy lips, glitter lids, and skin jewels to come back in full force.

The revival of Y2K beauty trends is supported by multiple factors: the fashion industry’s continued embrace of early 2000s aesthetics, the rise of social media-driven trends, technological advancements in beauty products, and a cultural shift toward self-expression.

Brands are already capitalizing on the demand for these fun, bold, and experimental looks, making it clear that 2025 will see the Y2K beauty trend evolve into something modern yet nostalgic. This updated 2025 beauty trend, with its focus on glossy lips, glitter eyeshadows, and skin jewels, reflects a future where beauty is not just about looking good—it’s about having fun and expressing individuality.

Inclusivity in beauty is already evolving beyond just offering a variety of shades. Consumers are increasingly seeking products that not only match their skin tones but also cater to their specific skin concerns—whether it’s sensitivity, acne, hyperpigmentation, or aging.

Brands like Fenty Beauty and Rare Beauty have already led the way with diverse foundations and inclusive shade ranges. However, in 2025, we will see even more focus on specialized skincare for different skin concerns. For instance, Fenty Skin has started offering products designed specifically to address issues like hyperpigmentation, and Tatcha has adapted its skincare lines to cater to various skin needs, including those related to sensitive skin.

Additionally, AI-powered skincare solutions are becoming increasingly popular. Brands like Proactiv and Curology already provide customized skincare regimens that consider individual skin types and conditions, and this technology will continue to expand in 2025. With the increased demand for personalization in the beauty industry, it’s clear that skincare will be more tailored than ever to specific needs.

Gender-neutral beauty products are rapidly becoming a central part of the inclusivity movement. Consumers are increasingly rejecting traditional beauty marketing that assumes products are strictly for one gender. Instead, they are seeking products that anyone, regardless of gender identity, can use to express themselves. This 2025 beauty trend will only continue to grow, with more brands offering gender-neutral lines and products. 

Glossier, a brand that has always prided itself on being inclusive, recently launched a collection of minimalist, versatile products that can be used by all genders. Likewise, MAC Cosmetics has long embraced inclusivity by promoting gender-neutral campaigns, and their product lines have expanded to reflect this shift. In 2025, these kinds of product lines will become more widespread and essential.

The beauty industry has seen a continued push toward offering more shade variations and adaptable products for all skin tones and undertones. Makeup brands are increasingly aware that their consumers are not just looking for foundations—they are also seeking concealers, blushes, lipsticks, and other products that reflect the diversity of their individual needs and complexions.

Maybelline’s Fit Me Foundation, which has over 40 shades, and NARS’s Sheer Glow Foundation with an extended shade range are just two examples of how brands are expanding their inclusivity efforts. The focus is not just on offering more shades, but on creating formulations that work for a variety of skin types and concerns, from oily to dry to combination skin. In 2025, this trend will continue to grow, with more makeup brands following suit.

In recent years, skincare brands have been taking a more inclusive approach, recognizing that different ethnicities often have unique skincare needs, particularly with regard to hyperpigmentation, melanin production, and skin sensitivity. This awareness is pushing skincare lines to create formulations that cater specifically to these needs.

La Mer launched a product line specifically aimed at darker skin tones to address concerns about hyperpigmentation and uneven skin tones. Similarly, Epara Skincare, a luxury brand focusing on African women’s skincare needs, has been highly praised for offering skincare products that address the specific challenges of melanin-rich skin.

Representation is at the core of the inclusivity movement. As consumers see themselves reflected in the beauty products they use, it empowers them to embrace their identities more fully. Inclusivity in beauty goes beyond simply offering a wider shade range; it’s about creating a space where every person feels seen, valued, and celebrated.

The success of Fenty Beauty is a perfect case in point. When Rihanna launched the brand in 2017, she made a clear statement that beauty is for everyone, and this has translated into massive sales and widespread admiration. This was a watershed moment for the beauty industry, proving that inclusivity isn’t just a trend—it’s a business model that benefits both brands and consumers.

As more brands begin to realize that inclusivity isn’t just about offering products for a wider range of skin tones but about celebrating individuality, 2025 will likely see this beauty trend mature, with more companies committed to a broader definition of beauty.

The push for inclusivity in the beauty industry is not a fleeting trend; it’s a fundamental shift toward a more representative and personalized approach to beauty. With brands already expanding their product lines to cater to a wider range of skin tones, concerns, and identities, and with consumers continuing to demand products that reflect their unique needs, inclusivity will define the beauty landscape in 2025. From gender-neutral products to custom skincare regimens, the industry’s focus on celebrating diversity is set to flourish in the year ahead.

There is a growing awareness among consumers about the importance of gut health, not only for digestive wellness but also for skin, hair, and nails. People are increasingly looking for holistic beauty solutions that work from the inside out, and gut health is central to this shift.

Back in 2023, brands like Glow Habit and Kora Organics (owned by Miranda Kerr) launched beauty supplements targeting gut health, signaling the growing demand for products that promise both digestive and beauty benefits. The Glow Habit probiotics and prebiotics supplement, for instance, specifically touts benefits for clear skin, promoting the idea that a balanced gut microbiome leads to glowing skin. These product launches align with the trend of beauty-from-within, indicating that gut-health-focused beauty is becoming mainstream.

The rapid rise in sales of probiotics and prebiotic skincare products, which has been documented by market research firms, further confirms that this is more than just a passing trend. The Global Gut Health Supplements Market is expected to reach over 71.95 billion in 2027, indicating a long-term, expanding consumer interest in gut-related wellness products.

The gut-skin connection is gaining credibility within the scientific and dermatological communities, with increasing evidence supporting the role of a healthy gut microbiome in promoting clear skin, reducing inflammation, and preventing conditions like acne, eczema, and psoriasis.

As more research emerges, consumers are becoming more informed about how gut health directly affects their appearance, particularly in terms of skin health. This knowledge is driving the trend of incorporating gut health supplements into beauty regimens.

Beauty supplements have become a significant segment of the beauty market, with a focus on ingredients that support the skin, hair, and nails from within. The market for beauty supplements is expected to grow exponentially, and products targeting gut health are central to this expansion. Collagen, biotin, and omega-3 fatty acids are some of the most popular supplements, but now, more supplements are being created that combine these nutrients with gut-health-enhancing ingredients like probiotics, prebiotics, and adaptogens.

Hum Nutrition has expanded its product offerings to include supplements that specifically target both gut and skin health, such as Skin Squad (a blend of prebiotics, probiotics, and zinc). Similarly, Moon Juice offers supplements like Beauty Shroom, which combines adaptogens with gut-healthy ingredients to promote clearer skin and overall wellness. These products emphasize the growing trend of internal wellness as an essential part of beauty routines.

Consumers are becoming more interested in holistic, sustainable approaches to wellness, and beauty is no exception. The idea of beauty-from-within resonates with people who are seeking natural, long-term solutions for maintaining youthful, radiant skin. This shift is prompting more individuals to prioritize gut health as a key pillar of their beauty routine, aligning with broader health and wellness trends that focus on self-care, mindfulness, and longevity.

Influencers and beauty experts, like Dr. Whitney Bowe, have long advocated for the connection between gut health and skin health. Her book The Beauty of Dirty Skin explores this connection, further legitimizing the trend. Additionally, more influencers are sharing their personal experiences with beauty supplements that support gut health, like probiotics and adaptogens, solidifying the trend among consumers.

The convergence of scientific research, consumer behavior, and brand innovation confirms that gut health will play an integral role in the beauty conversation in 2025. From supplements targeting skin clarity and inflammation to the rise of adaptogens and probiotics in beauty routines, the 2025 beauty trend reflects a deeper understanding of the mind-body connection.

As consumers become more aware of the critical role their gut health plays in their appearance, beauty-from-within will become an essential part of their skincare and wellness regimens, making this 2025 beauty trend not only anticipated but inevitable in the coming years.

Hair color has increasingly become a form of self-expression, with individuals turning to non-traditional hues to make a statement. The trend of bold pastel and neon hair colors has been growing over the past few years, but it’s expected to reach new heights in 2025. A major factor contributing to this is the increased use of social media and platforms like Instagram and TikTok, where people are showcasing their bold hair transformations, and salons are embracing vibrant color techniques.

The popularity of pastel pinks, blues, and neon greens is also evident in hair care brands. For example, Olaplex and Redken have launched more colorful hair care lines and products designed to help individuals maintain their bold shades. This growing availability of products catering to these bold colors shows that there is both demand and a ready market for these styles, which will only continue to expand in 2025.

Another exciting trend is the increasing availability of custom hair colors, which allows people to blend multiple shades to create a personalized look. Salons and hair colorists are offering more services that provide customized mixes of colors, enabling individuals to achieve more unique, one-of-a-kind hues. This customization trend is anticipated to grow significantly in 2025, as more people seek individuality in their hair choices.

Companies like L’Oréal have launched customizable home hair color kits, allowing customers to select multiple shades to mix at home. In major cities, salons are also beginning to offer consultations where clients can work with colorists to create their perfect shade. The rise of “hair consultations” in the beauty industry reflects the growing demand for personalized and unique hair color experiences.

People are now more inclined to see their hair as an artistic expression rather than just a grooming necessity. As the desire for individuality continues to grow, customization and blending will become more popular in the coming year.

Celebrities and public figures are leading the charge in the bold hair color trend, and their influence is powerful in setting beauty trends. Over the past few years, stars like Doja Cat, Lil Nas X, Julia Fox, Justin Skye, and Kylie Jenner have embraced vibrant hair colors, from neon pinks to icy blues, which have garnered significant attention and influenced their fanbase. This level of visibility plays a crucial role in driving the mainstream adoption of these daring colors.

The notion of using hair as a canvas for self-expression is becoming more ingrained in beauty culture. People are now more open to experimenting with colors that align with their personalities, interests, and even cultural influences. This movement reflects a larger cultural shift toward embracing individuality and freedom of expression, which is expected to continue in 2025.

Technological advancements in hair care and color technology are making it easier for people to maintain and experiment with these bold 2025 beauty trends. Brands are developing longer-lasting dyes, color-maintenance treatments, and products that promote hair health while keeping colors vibrant. In 2025, consumers will have access to even more products that allow them to maintain and experiment with their hair color in a healthier, more sustainable way.

Products like Olaplex’s No. 3 Bond Builder have changed the game for those with chemically treated hair, enabling individuals to maintain the integrity of their hair while experimenting with bold colors. Similarly, Moroccanoil and L’Oréal have introduced color-protecting shampoos and conditioners that allow vibrant shades to stay fresh for longer.

These innovations will encourage more people to embrace hair color experimentation, knowing they can maintain the health and vibrancy of their hair while exploring a range of hues.

The bold hair color trend for 2025 is backed by several key indicators: a strong cultural shift towards self-expression and individuality, the increasing influence of social media and celebrities, the availability of customizable and innovative hair care products, and the continued desire to break away from traditional beauty norms. As more people embrace the idea of using their hair as a form of creative expression, bold colors, and personalized blends will undoubtedly take center stage in 2025, solidifying this beauty trend as a major movement in the beauty world.

Photo: Instagram/Anokyai