Meet The Ankara Brand Lagos Women Are Obsessed With

Published: March 23, 2017 Last Updated 7 months ago by FPN SEO

By now, you probably should know that here at Fashion Police Nigeria, we’re crazy in love with African prints. From the strikingly vibrant prints that are irresistibly appealing to making the perfect weekend uniform, Ankara fashion always has us smiling.

That is why when we saw SGTC Clothing — a cult-favorite and unique Ankara brand taking over our Instagram timeline with gorgeous pieces, we couldn’t help but tap the owner and founder Adetoke Oluwo to fill us in on everything from why she launched the brand, the inspirations behind, and what makes her pieces loved by Lagos women. The best part? She also gave us some style advice to swear by. Keep reading by scrolling down:

FPN: Can you give us a brief history of when, how, and why you launched your brand – SGTC Clothing?

Adetoke: SGTC CLOTHING as a Brand was introduced on the 27th of September,2016 but we officially launched in October, 2016. It was actually birthed without planning, lol. I love anything Tribal, Decor, Fashion, and all, So, I had always loved wearing Ankara Pieces.

I wanted to travel out of the Country and I have had people ask me before then to make some of the Ankara Pieces I wore in times past when coming to the Uk and the US. So I simply just made sample pieces and took professional pictures with them and I SOLD OUT BEFORE LEAVING THE COUNTRY.

So that kinda struck a cord that I could actually do this as an “Everyday Business” and it has been awesome since then. The name SGTC is actually from my Feature Page, STYLEGOESTOCHURCH, Just used the acronym for my Clothing Line.

FPN: It’s obvious SGTC Clothing focuses only on creating African print pieces, can we know the reasons behind it?

FPN: What makes SGTC Clothing different from other African print brands?

FPN: We can’t deny it you create unique Ankara pieces, how do get your inspiration?

FPN: You recently staged a yard sale that pulled out the aficionados of African prints from all corners, please tell us a little about it.

FPN: In your position as the creative director of SGTC Clothing, you can tell a thing or two about the shopping behavior of your customers. Which Ankara style do Lagos women gravitate towards or are particular about?

FPN: And why?

FPN: And what are the future plans for your brand? Where do Nigerians expect to see it in 5-years?

FPN: For those of us who may want to wear your pieces, what is the price range?

FPN: What style advice do you have for us, our readers, and everyone?