21 Best Lingerie Brands for Women Who Want Comfort and Confidence

Shopping for lingerie always sounds simple until you actually start.

One minute, the goal is a few everyday basics. Next, you are deep into lace bodysuits, wireless bralettes, sculpting corsets, silk slips, and sets that look too pretty to stay hidden under jeans. Lingerie sits in a unique place in a wardrobe because the right pieces can change how everything else feels, even when nobody else sees what is underneath.

The conversation around underwear has also changed. Women no longer shop only for special occasions or for someone else’s idea of sexy.

A good bra has to work through long office days. A soft set has to feel right on a slow weekend. A bold lace moment can exist simply because you feel like it. This mix of practicality and self-expression is why finding the best lingerie brands matters more than ever.

The best lingerie brands today offer more than pretty designs. Strong labels pay attention to fit, fabric, sizing, and the reality of different bodies and lifestyles. Some focus on everyday cotton comfort, others specialise in high-glam luxury, and a few sit perfectly in the middle with pieces that look elevated but still feel wearable.

Below, we’ve rounded up 21 standout names worth knowing, from heritage houses to modern cult favourites. Each lingerie brand on this list offers something unique, whether you’re looking for supportive bras, romantic sets, inclusive sizing, or lingerie that feels like an upgrade to your top drawer.

Cou Cou Intimates feels like the answer for the woman who wants lingerie that looks delicate but wears like a second skin. The underwear brand leans into soft cotton essentials with a distinctly feminine edge, thanks to signature pointelle fabric and dainty trims.

Wireless bras, Brazilian briefs, longline camis, and lounge-friendly sets make Cou Cou Intimates one of the best lingerie brands for women who want comfort without sacrificing romance. Every piece feels thoughtful, light, and easy to live in.

Savage X Fenty changed what accessible lingerie could look like. The lingerie brand founded by brings bold colour, playful cut-outs, lace, and statement sets into a size-inclusive world that feels modern.

Instead of lingerie built around one narrow idea of sexiness, Savage offers confidence in many forms, from cheeky teddies to smooth everyday styles. Few of the best lingerie brands balance fun, affordability, and range quite like this one.

Victoria’s Secret remains a defining name, even after decades in the spotlight. The lingerie brand has evolved far beyond the old runway-era fantasy, now offering refreshed collections, a better variety, and campaigns that are more current.

Classic bras, polished lingerie sets, and dependable staples still sit at the core, which explains why Victoria’s Secret continues to rank among the best lingerie brands for women who want familiarity with a modern update.

ThirdLove wins on fit and practicality in a way that feels almost unmatched. With over 80 sizes, including half-cup options, the underwear brand focuses on making bras that truly work for everyday life.

Reviews consistently highlight comfort, support, and wearability, which makes ThirdLove one of the best lingerie brands for any woman tired of settling for “close enough” sizing.

Skims has mastered the art of clean, functional lingerie that is elevated. The brand’s strength lies in sleek basics, smoothing fabrics, and pieces designed to disappear under clothing while still looking polished on their own.

Seasonal drops also bring a softer, more romantic side. For women who want lingerie that is modern and wearable, Skims remains one of the best lingerie brands in the conversation right now.

CUUP brings lingerie down to the essentials, but never in a boring way. The underwear brand focuses on supportive underwire bras with sheer mesh finishes, clean lines, and a fit-first approach.

CUUP also challenges outdated sizing systems, which makes the brand especially appealing for women who want lingerie that feels made for real bodies. 

Adore Me, now owned by Victoria’s Secret, offers lingerie that is playful, colourful, and surprisingly inclusive for the price.

Corsets, matching sets, sleepwear, and bold lace pieces come in a wide size range, with options that move easily between everyday wear and special-occasion glamour. The variety alone makes Adore Me one of the best lingerie brands for women who like choice without luxury-level spending.

Fleur du Mal brings a fashion editor’s edge to its lingerie line. Think embroidered lace, slinky slips, floral motifs, and pieces that are designed for someone who treats lingerie as part of personal style, not an afterthought.

The craftsmanship leans toward luxury, with French lace and rich satin textures. For women looking to invest in quality, Fleur du Mal remains one of the best lingerie brands for indulgent, high-impact pieces.

Lounge has become a go-to for pretty, wearable lingerie that still feels comfortable enough for everyday wear.

The lingerie brand mixes lace sets, bridal-inspired pieces, and soft staples, with an increasing focus on recycled materials. Lounge earns a place among the best lingerie brands for women who want something youthful, modern, and easy to shop online.

Araks’ underwear feels like lingerie for someone who loves colour and softness over heavy structure.

The underwear brand combines light cottons, silk blends, and bright palettes in bralettes and briefs that look playful but still refined. Araks’ lingerie collections work especially well for women who want a refreshing balance of comfort and charm.

Natori has built a reputation around making polished, wearable, and consistently well-made lingerie sets. The brand’s strength lies in making pieces that balance softness with structure, from smooth T-shirt bras to lace-trimmed styles that still feel practical.

Because Natori owns and operates its own factory, quality control stays tight, which helps explain why Natori remains one of the best lingerie brands for women who want everyday reliability with a refined finish.

Cosabella is lace done right. The Italian label is known for buttery-soft bralettes, seamless lace bands, and pieces that are light on the body without looking basic.

Many Cosabella designs work as both lingerie and lounge staples, especially for women who prefer gentle support over heavy padding. Among the best lingerie brands, Cosabella stands out for comfort that still feels romantic and long-lasting.

Dora Larsen brings colour and personality into lingerie sets in a fresh rather than costume-like way.

Unexpected combinations, playful embroidery, and modern cuts give the brand a distinctive energy. A bra from Dora Larsen instantly brightens your top drawer, which makes the underwear giant one of the best lingerie brands for women.

Love Stories was created for women who never quite fit into the old categories of sporty basics or overly frilly sets.

The Amsterdam-based lingerie brand lives in the middle ground, offering bralettes and briefs that are soft, relaxed, and wearable.

Intimissimi offers accessible luxury with a classic European sensibility.

Lace bodysuits, silky slips, coordinated sets, and elegant neutrals define the brand’s appeal. Prices are reasonable for the quality, which makes Intimissimi one of the best lingerie brands for women who want elevated underwear without stepping fully into designer-level costs.

Agent Provocateur has always been about bold lingerie with attitude. Corsetry, dramatic lace, and unapologetically sensual designs define the brand’s DNA.

This is the lingerie brand that feels made for statement moments, not just everyday layering. Among the best lingerie brands, Agent Provocateur remains iconic for women who want something fearless and theatrical.

Commando is the insider favourite for invisible underpinnings. Stylists rely on the brand for red carpets, fashion shoots, and outfits that demand seamless foundations.

Smooth thongs, sleek slips, and barely-there bodysuits make Commando one of the best lingerie brands for women who want lingerie that disappears under clothing while still feeling luxe.

Bluebella treats lingerie as self-expression rather than something purely functional. The brand plays with straps, sheer panels, bold shapes, and modern silhouettes that feel youthful and confident.

Bluebella earns its place among the best lingerie brands for women who want lingerie that is fashion-forward, not traditional.

Kat the Label balances romance and wearability with intricate lacework and feminine detailing.

The brand is especially popular for bridal lingerie, from silky robes to delicate corsets and soft ivory sets. Kat the Label remains one of the best lingerie brands for women who want lingerie that feels special but not overly dramatic.

Kiki de Montparnasse sits firmly in the luxury category, with lingerie designed to be intimate, refined, and provocative all at once.

Fine fabrics, clean seduction, and timeless black lace define the label’s aesthetic. Among the best lingerie brands, Kiki stands out for women who view lingerie as an investment in craftsmanship and mood.

Journelle works as both a boutique destination and a lingerie label worth knowing on its own. The in-house collection features embroidered lace sets, satin separates, teddies, and occasion-ready pieces, all carefully curated rather than mass-produced.

Journelle earns a spot among the best lingerie brands for women who want variety, romance, and that boutique-level attention to detail.

Photo: Instagram/@badgalriri