A new study reveals that red colour enhances a woman’s sex appeal and makes her more approachable and competent according to a Psychologists at Wuhan University, China, who showed 280 heterosexual students 32 pictures of the opposite sex and asked them to rate them according to how attractive they found them.
Chris de Burgh found her irresistible, and now scientists say that ladies wearing red really are more attractive to men. Study claims colour also makes women seem warmer and more competent. Women find red attractive on men – but the effect isn’t as powerful, according to Psychologists at Wuhan University, China.
Scientist claims women are reflecting their sexual intentions ‘from the beginning’ by wearing bright red clothing. Other studies found that women tend to wear red when ovulating to attract a man and that the colour is most appealing to men on dating websites.
The colour red was shown to have a boosting effect on the sexual attractiveness of women with feminine facial traits,’ lead author Dr Fangfang Wen wrote in the study, published in the journal, Evolutionary Psychology.
In addition, regardless of sexual dimorphism cues, male participants rated women with red as warmer and more competent.
He suggests that by choosing red, women are reflecting their sexual intentions ‘from the beginning’.
Scientists from the University of British Columbia in Canada last year claimed that women tend to wear red or pink when they are ovulating – the time of the month that they are at their most fertile – in a bid to attract a mate.
Red has been associated with romance, passion, lust and fertility across nearly every long-standing civilisation, while previous research claimed its effect in enhancing sexual attraction suggests ‘higher sexual opportunity for males’.
This study says that red clothing also has a ‘marginally significant effect on men’s sexual attractiveness.
This may be because red can indicate higher status in some vertebrates and females evolve to prefer males that are high in status to provide for their babies.
