Photo: Unsplash/Nicolas J Leclercq
Branding has become part of marketing as well as business identity. The brand or brand will usually be placed on the product so that customers who buy or who will buy know that it is your business product. The hat convection product brand is no exception, usually placed on the attached custom hat labels.
When you buy a hat, you can find different versions of label placement. Some are placed on the inside of the back, some on the side seams, some on the front, and so on. This raises the question, how do you put a label or patch on a hat? You’ll find out more in the review below!
Attractive Product Labels
Before discussing placement, it’s a good idea to review how to make an attractive label. Because labels are a medium for displaying brands, they influence consumer buying behavior, especially those concerned about the brand aspect. Here are some tips for creating attractive labels:
Label Color Selection
A label is something that will permanently be attached to your product. Therefore, feel free to invest quite a lot of money to get the right label design. Including in color selection, you need experts who are pretty detailed in determining the most suitable color.
For hat manufacturers, it will indeed present products with a variety of different colors. If your budget is limited, you can choose a neutral label color like black or white because it will suit all colors.
However, if there is a sufficient budget, you can prepare several label color choices. Later, when installing the label, the color can be chosen according to the product’s color so that the label can more easily attract attention with a choice of contrasting colors.
Product Packaging
You can also consider this point in choosing a hat label, especially if you plan to place it there. Suppose your product uses opaque plastic packaging, so you better use a more striking label color.
Even if you want to use softer and less flashy colors, you can add additional accessories to the packaging to make it still eye-catching.
Design Uniqueness
Once again, design is an essential factor in branding through labels. Make an effort for you and the design team to collaborate in producing a unique label. Unique in the sense that it doesn’t have to be downright eccentric but different from what already exists.
So that when your product is present, the market can immediately perceive that it is something new and they have never encountered it. You can play uniqueness, for example, on logos, taglines, color combinations, etc. But most importantly, of course, make sure that the overall label design is in line with the brand character you want to build.
Customer character
The last thing you need to pay attention to in determining the label design is the customer’s character because manufacturers should adapt product designs, including label designs, to what most potential customers like.
Let’s say you’re making hats for kids, and then making labels with a cartoon feel will be fun for them. On the other hand, adults, especially men, tend to prefer patches that are simple but elegant.
Attractive Product Labels
Before discussing placement, it’s a good idea to review how to make an attractive label. Because labels are a medium for displaying brands, they influence consumer buying behavior, especially those concerned about the brand aspect.
Here are some tips for creating attractive labels:
Label Color Selection
A label is something that will permanently be attached to your product. Therefore, feel free to invest quite a lot of money to get the right label design. Including in color selection, you need experts who are pretty detailed in determining the most suitable color.
For hat manufacturers, it will indeed present products with a variety of different colors. If your budget is limited, you can choose a neutral label color like black or white because it will suit all colors.
However, if there is a sufficient budget, you can prepare several label color choices. Later, when installing the label, the color can be chosen according to the product’s color so that the label can more easily attract attention with a choice of contrasting colors.
Product Packaging
You can also consider this point in choosing a hat label, especially if you plan to place it there. Suppose your product uses opaque plastic packaging, so you better use a more striking label color.
Even if you want to use softer and less flashy colors, you can add additional accessories to the packaging to make it still eye-catching.
Design Uniqueness
Once again, design is an essential factor in branding through labels. Make an effort for you and the design team to collaborate in producing a unique label. Unique in the sense that it doesn’t have to be downright eccentric but different from what already exists.
So that when your product is present, the market can immediately perceive that it is something new and they have never encountered it. You can play uniqueness, for example, on logos, taglines, color combinations, etc. But most importantly, of course, make sure that the overall label design is in line with the brand character you want to build.
Customer character
The last thing you need to pay attention to in determining the label design is the customer’s character because manufacturers should adapt product designs, including label designs, to what most potential customers like.
Let’s say you’re making hats for kids, and then making labels with a cartoon feel will be fun for them. On the other hand, adults, especially men, tend to prefer patches that are simple but elegant.
The following will discuss the methods used to attach labels or patches to hats. There are three ways: the first is to stick the patch, using an iron to attach it, and the last for a long-lasting result, sewing the labeler on the hat.
Woven labels are an excellent example of the former. Applying glue to a patch is easy and practical but only lasts for a while. Place fabric glue on the back of the patch, press the patch against the part of the hat you want to put on and hold for 30 seconds. Raise your hand and try whether the patch has adhered perfectly or not.
The second method is to use an iron. If the glue method doesn’t work well, you can use an iron if you have one. Set the iron, and use the hottest temperature setting. It is not recommended to use the steam option and add water. Cover it with a towel underneath, so the hat doesn’t burn. Press with the iron and hold for 15 minutes, and the patch is ready to be placed on the hat.
The downside to this method is that the patch will come off if machine-washed, and it is highly recommended to use cold water and rinse by hand.
Sewing patches or labels on hats is the most effective method as they last a long time. Many types of labels and fabrics can use this method. Custom sewing custom leather tags for hats stay even after repeated machine washing and reuse.
To do this, there are two procedures, sew by hand and use a sewing machine to sew on the patch or label.
Manual sewing by hand:
- Before you start, secure the patch or label to the desired position with the help of pins or cleanable glue.
- Use a heavy-duty needle due to the dense and thick material of the cap.
- Choose the right thread color.
- Start with a starting line and sew around the label.
- Tie a little thread to stabilize the seam, and you’re done!
Sewing with a sewing machine:
- Insert the heavy-duty needle into the system.
- Change the placement to the narrowest zigzag adjustment.
- Start sewing the patch around and ensure the seams are neat.
- After going around the patch, cut the thread, so the seam looks good.
