Photo: Alberto E. Rodriguez/Getty Images
Hailey Bieber is setting the temperatures soaring with her latest Instagram post featuring her skincare brand — Rhode Skin.
Bieber’s latest campaign move on the launch of the Rhode’s peptide lip treatment— a passionfruit jelly-flavored lip balm, features her in a series of stunning photos that capture her blissful moments basking on the beach, radiating with a warm and, sun-drenched glow while buried in the sand like a mythical creature.
In the midst of a season teeming with warmth and mermaid-inspired look, Hailey Bieber once again showcased her audacious style, lounging on a beach, adorned in a mermaid tail made entirely of sand, covering half her body. This isn’t your typical cheesy Halloween costume — Hailey effortlessly pushes the limits of what’s possible with her sense of style. And let’s face it, who can blame her? With a figure like hers, she could transform even a simple burlap sack into a sartorial masterpiece.
Most times, tbvh, I find myself pondering the marvels that Hailey will conjure up next. From boldly channeling her unique take on the no-pants trend, proving that we can all go pantless without apology, to ingeniously transforming into an IRL mermaid with just the beach sand and eye-catching bikini top, the model is a modern fashion genius.
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Her vibrant, luxury Asta Resort orange bikini look was elevated with an array of statement accessories, including lustrous pearl chokers adorning her neck. Her bulbous orange earrings mirror the striking hue of her bikini, adding an extra pop of color to the ensemble. The look was completed with a pair of rectangular sunglasses, giving her an air of mysterious allure. Adding to the look was a gold chain that cinched around her waist, emphasizing her feminine curves while at the same time drawing attention to her washboard abs.
“Mood all summer long.🧜♀️🧜♀️ inside the rhode zine we made for passionfruit jelly 🌼💛💛 Passionfruit jelly launches Thursday 4/6 9am pst. Only on rhodeskin.com ✨ @rhode.” Bieber captioned her beach-inspired mermaid look on Instagram which also features video clips and snapshots of the model promoting her skincare brand. Some slides depict Bieber surfacing from a refreshing ocean swim, while others capture her taking a refreshing al fresco shower.
The model has however been making headlines regarding the TikTok controversy between her and Selena Gomez. But the good news? Both women have bravely addressed the issue with the Rhode founder expressing her gratitude to Gomez.
“I want to thank Selena for speaking out, as her and I have been discussing the last few weeks how to move past this ongoing narrative between her and I,” she wrote on her Instagram story.
The last few weeks have been very hard for everyone involved and millions of people are seeing so much hate around this, which is extremely harmful. While social media is an incredible way to connect and build community, moments like this only create extreme division instead of bringing people together.
Things can always be taken out of context or construed differently than they were intended. We all need to be more thoughtful about what we post and what we say, including myself. In the end, I believe love will always be bigger than hate and negativity, and there.
