In an effort to celebrate women of all shapes and sizes, U.K lingerie brand Curvy Kate decided to do something extraordinary. They averted the usual stick-thin models, put out an “open to all” call for women to model for their “Every Body Is Beautiful” campaign, and the result was remarkable. More than 1,000 women from Australia, America, and the U.K. entered, and the 10 finalists is what you’re seeing in the beautiful photo above.
One of the finalists, Megan McGinn (fifth from the left in the photo below), says, “As a teenager I had some experience in the modeling world, however I was soon put off by derogatory comments photographers and stylists would make about my curves. I’ve always loved having an hourglass figure, but the industry made me question myself.” She says that she’s excited to be able to model again in such a body positive environment, where she can help other women love their curves as much as she does.
The new face (and body) of Curvy Kate will be announced on April 9. You can participate to vote your favorite model here through April 7, 2015.
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