Photo: Instagram/theestallion
Rihanna’s efforts toward taking over the lingerie market with her brand, Savage X Fenty, only just begun. The singer’s approach to diversity and inclusivity is incomparable and she’s known for her skin-tone diversity and size-inclusive campaigns for her Fenty beauty and fashion brand.
In another smart move, the lingerie brand has tapped Megan Thee Stallion as the face of its summer 2020 campaign to flaunt all the brand’s upcoming releases. By teaming up with the American rap sensation, the brand is vigorously knocking down any assumptions that it’s hard to dress curvier women—which means whether you have a slender or curvy figure, Savage X Fenty has got you.
The summer campaign is tagged #SavageXTheeStallion and Rihanna describes Megan as ‘Classy. Bougie. Ratchet,’ saying the rapper possesses the kind of energy the brand requires. “Meg is the energy we were looking for,” Rihanna said in a press release. “She is a risk-taker with an attitude, character, and personality.”
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On wearing Savage x Fenty, Megan said, “I’m so excited to work with a brand that embodies diversity and celebrates women in all their glory,” Stallion said in a statement. “In my Savage x Fenty, I feel sexy, comfortable, and confident. We want all the hotties around the world to feel good about themselves exactly as they are.”
In the campaign images, Megan can be seen posing in the brand’s Balconette Bra and Side Tie Undie in a yellow hue. She’s also wearing the black T-shirt Bra and Booty Short on top of a leather chair. As for the size, the collection ranges from 32A – 42H and XS – 3X with a price tag from $13 to $105.
It’s available for purchase online at SavageX.com, Amazon.com, Asos.com, and Zalando.com.
