Following the announcement of Pharrell Williams as the new creative director behind Louis Vuitton’s menswear line, the American record producer and singer has released his first campaign for the French luxury label featuring Rihanna.
Debuted on Thursday (June 16) on a giant billboard on the Seine-facing side of the Musée d’Orsay in Paris, Rihanna could be seen flaunting in her arms an array of Louis Vuitton signature monogram bags for the Spring/Summer 2024 campaign.
Photo: Instagram.com/badgalriri While the “Work” singer is decked out in a partially buttoned, checkered leather shirt with coordinated black pants to show off her big pregnancy belly proudly, the bags come in a range of eye-catching hues of red, yellow, and green.
She also wore her hair in loose waves with full makeup while opting for brown lips. “LOUIS VUITTON MEN Spring Summer 2024,” the expecting mother captioned the photo on her Instagram.
As the man behind the campaign, Pharrell Williams’s excitement for the new role is very evident as he shared a photo of himself posing in front of the billboard, where he wore an all-black look with mirrored sunglasses. “Louis Vuitton Men, Spring-Summer 2024,” captioned the photo.
Photo: Instagram/pharrell At the coming Paris Men’s Fashion Week which will run from June 20th to June 25th, Williams is expected to open the show with the unveiling of his first collection for the luxury fashion label. The highly anticipated event will showcase the singer’s creative prowess after becoming the creative director of the powerhouse that succeeded the late Virgil Abloh.
The appointment of the U.S superstar was announced in February this year and as described by the brand, Pharrell Williams is “a visionary whose creative universes expand from music to art, and to fashion”
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