Milan Fashion Week was set on a high note with electrifying energy as luxury brand Moncler celebrated the highly-anticipated launch of the Moncler x Pharrell Williams collection. The event was nothing short of a spectacle, with 5,000 guests being treated to a mesmerizing musical performance by the talented rapper and singer Tobe Nwigwe at the breathtaking atrium of Portrait Milano.
Among the star-studded guest list, Pharrell Williams himself took center stage, proudly sporting a custom look from the collection. Accompanying him were Moncler chairman and CEO Remo Ruffin, as well as close friends and family members including Willow Smith, SAINt JHN, and his wife, Helen Lasichanh. The event also drew in other notable personalities such as Ashley Graham, Bianca Balti, and Jaden Smith.
Photo: Courtesy of Moncler The Moncler x Pharrell Williams collection follows the success of a previous collaboration between Moncler and Williams’ label, Billionaire Boys Club. This time, the dynamic duo has put their own spin on the “glamping” lifestyle. The collection seamlessly combines the opulence and craftsmanship synonymous with luxury fashion with the functional and durable elements required to brave the harshest weather conditions. Designed with outdoor adventures in mind, the collection also incorporates a utilitarian, streetwear-inspired edge, thanks to Williams’ creative influence.
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One of the standout features of the collection is its versatility. The pieces transcend traditional clothing boundaries, offering unexpected and ingenious details. Puffer vests adorned with detachable, bulky pockets allow for customizable functionality, while two-toned trousers can be unzipped to reveal another layer of style: a monochrome pair of shorts.
Geometric motifs are another prominent aspect of the Moncler x Pharrell Williams collection. From stark diagonal stitching to diamond-quilted vests, Williams’ creative contribution is unmistakable. These bold patterns add a unique edge to the collection, further enhancing its appeal to both outdoor enthusiasts and city dwellers alike.
Photo: Courtesy of Moncler Moncler’s collaboration with Pharrell Williams has once again demonstrated the brand’s creative prowess and penchant for innovation. By infusing the collection with Williams’ distinct style and vision, Moncler has successfully created a range that transcends traditional boundaries, appealing to a diverse and discerning audience.
“What about that phenomenal, phenomenal performance that we just got,” Williams said while taking the stage to give a thank-you speech. “First of all, it’s an honor to be back in this country. Number two, please make some noise for Remo [Ruffini]. We wear his clothes, we wear his ideas. [For] his amazing family and wife, his sons Pietro and Romeo. Those guys all changed my life, and I can’t believe that I’m here right now in Italy with Moncler since 2009,” he added.
